Marketing Specialist (Thai Speaking)

Job Description:

Based in Singapore, our Marketing Specialist will be a vital part of our marketing initiatives in Thailand. This role is designed for a person who is looking to make an impact in KOL management, social media operations, consumer research, and the execution of new product launch events in Thailand. The successful candidate will be able to speak Thai, and be ready to contribute to our dynamic team and be able to travel extensively to Thailand for seamless collaboration with the local stakeholders.

Key Responsibilities:

1. Strategy Alignment:

   • Communicate the strategies with Thailand local team to deliver the targets.

   • Lead localized marketing initiatives in Thailand that align with team's goals.

2. KOL and Partner Management:

   • Manage partner and KOL collaboration to maintain good relationships

   • Conduct marketing campaigns featuring KOLs and brand partners

3. Social Media Operations:

   • Help drive social media strategies to increase brand engagement.

   • Support in producing content and tracking performance metrics.

4. Consumer Research:

   • Conduct market research to gather insights on consumer behavior and preferences.

   • Analyze data and provide reports to inform marketing strategies.

5. New Product Launch Events:

   • Assist in planning and executing events for new product launches.

   • Ensure events align with brand messaging and marketing goals.

Minumum Qualifications:

1. Native Thai speaker or fluent in spoken and written Thai with effective business English proficiency.

2. Bachelor's degree in Marketing, Communications, Business, or a related field with 2-3 years relevant marketing experience.

3. Understanding of marketing principles and practices especially in Thailand.

4. Strong organizational and communication skills.

5. Proficiency in Microsoft Office Suite and basic knowledge of social media management tools.