The Opportunity
We are seeking a Senior Media Executive to join our regional media planning team, supporting multi-market campaigns across Asia. This role offers the opportunity to lead end-to-end media planning, execution, and reporting within assigned clusters, collaborate closely with internal stakeholders and external partners, and play a key role in ensuring campaign excellence. You will work with diverse markets, manage complex workflows, and help drive measurable results for high-profile clients.
Your responsibilities:
Media Planning & Strategy
- Lead end-to-end media planning across assigned market clusters.
- Analyze audience insights, past campaign learnings, and channel benchmarks to inform planning
- Support strategy development and recommend optimal channel mix and allocation.
- Consolidate media plans and ensure alignment with stakeholders.
- Present plans to clients, clarifying creative assumptions and status.
Campaign Execution & Reporting
- Ensure readiness of creative assets and landing pages.
- Coordinate with measurement, programmatic, and social specialists for pixel/tag setup and campaign activation.
- Track campaign launches and ensure on-time delivery.
- Monitor bi-weekly pacing and performance across markets, consolidate insights, and lead pacing discussions.
- Compile and analyze campaign results across markets, generating actionable insights.
- Consolidate market-level data into regional reports with clear narratives and performance takeaways.
- Prepare and deliver final post-campaign reports to clients, highlighting successes, optimizations, and future recommendations.
Stakeholder Management & Collaboration
- Act as the primary contact point for key markets and troubleshoot issues independently.
- Facilitate alignment sessions across markets, ensuring local approvals and creative integration.
- Mentor and guide Media Executives on workflows and best practices.
- Review Executives work for quality control and serve as the first escalation point for operational or campaign issues.
Finance & Budget Management
- Review and reconcile invoices, ensuring accuracy of financial documentation.
- Maintain up-to-date budget trackers, sense-check spend data, and flag discrepancies.
- Share consolidated spend and budget reports with the client.
Ideally you have
- 2-4 years of media planning and execution experience, across multiple markets and categories.
- Technical Skills: Strong knowledge of media channels (digital, social, programmatic, display, video). Familiarity with reporting tools, measurement frameworks, and campaign tracking systems.
- Analytical Skills: Ability to analyze campaign data, consolidate insights, and translate findings into actionable recommendations.
- Communication: Strong presentation and storytelling skills confident in leading client discussions and post-campaign reviews.
- Collaboration: Experience working in cross-functional teams, with the ability to guide junior team members.
- Detail-Oriented: Strong organizational skills with the ability to manage multiple markets, budgets, and deliverables simultaneously.
