Develop and implement marketing strategies and campaigns tailored for Singapore, Malaysia, and the Philippines.
Conduct market research and analysis to identify target audience preferences and trends in each market.
Plan and execute online and offline events, partnerships, and influencer collaborations to increase brand awareness and user acquisition.
Manage social media channels and engage with the gaming community in Singapore, Malaysia, and the Philippines.
Plan and execute end-to-end marketing-related initiatives, leveraging prior experience and industry best practices to deliver impactful results.
Track and report on marketing performance using key marketing metrics and KPIs.
Support the marketing team with ad-hoc tasks and projects as needed.
Job Requirements
Bachelor's Degree in Marketing, Business Administration, or a related field.
Minimum 3 years of relevant experience in marketing, preferably in the gaming industry.
Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
Strong communication and interpersonal skills to effectively engage with diverse audiences.
Proactive and self-motivated with the ability to work independently and as part of a team.
Creative thinker with the ability to generate innovative ideas for marketing campaigns.
Strong analytical skills and ability to interpret data to drive marketing decisions.
Experience in external partnerships is a plus, including sourcing potential partners for marketing collaborations and activations, as well as managing end-to-end partnership execution.
