A sales promoter's job scope involves
creating interest in products by engaging customers, demonstrating features, distributing samples, setting up displays, answering questions, and ultimately driving sales to meet targets, all while building brand awareness and reporting feedback to management
. They act as brand ambassadors, ensuring a positive customer experience in retail settings, events, or roadshows.
Core Responsibilities:
- Customer Engagement: Approach passersby, introduce products, and understand customer needs.
- Product Demonstration: Show how products work, highlight benefits, and provide information.
- Sales Generation: Persuade customers to buy, assist with selection, and achieve sales targets.
- Brand Building: Create a positive brand image and increase awareness through enthusiastic promotion.
- Material Distribution: Hand out samples, brochures, and flyers.
- Display Management: Set up and maintain attractive promotional stands or booths.
- Reporting: Track sales figures, record customer feedback, and report progress to supervisors.
Key Activities:
- Working at trade shows, events, or in-store promotions.
- Answering questions and addressing customer concerns.
- Maintaining up-to-date product knowledge.
- Collaborating with sales and marketing teams.
Essential Skills:
- Excellent communication and interpersonal skills.
- Strong customer service orientation.
- Ability to work independently and multitask.
- Attention to detail.
