Key Responsibilities
- Market Research and Analysis:Conduct research to identify market trends, understand customer needs, and analyse competitor strategies.
- Strategy Development:Develop and implement comprehensive marketing and sales strategies to promote products and services.
- Campaign Execution:Design, launch, and manage marketing campaigns (both digital and traditional) to drive brand awareness and generate leads.
- Lead Generation:Actively identify and attract new clients and prospective customers through various methods.
- Sales Pipeline Management:Nurture leads through the sales process, developing the sales pipeline and meeting sales targets.
- Client Relationship Management:Build and maintain strong relationships with existing clients to ensure repeat business and customer satisfaction.
- Data Analysis and Reporting:Track key performance indicators (KPIs), analyse sales and marketing data to identify trends and areas for improvement, and prepare reports for management.
- Budget Management:Create and manage budgets for sales and marketing initiatives.
Essential Skills and Qualifications
- Communication & Interpersonal Skills: Ability to effectively communicate with clients, team members, and management.
- Analytical & Strategic Thinking: Capacity to analyse data, identify market opportunities, and develop effective strategies.
- Creativity: Ability to develop innovative and compelling marketing campaigns and content.
- Digital Marketing Knowledge: Understanding of various digital marketing tools, platforms, and channels.
- Passion for Sales: A genuine enthusiasm for driving sales and achieving business goals.
- Teamwork: Ability to collaborate effectively with sales and marketing teams.
