Sales & Marketing Executive

Company: Capen Marketing Pte Ltd (Kele)

Location: 15 Jln Tepong, #06-16, Singapore 619336 (Jurong West)

Reports To: Business Development, Brand & Marketing Manager

Career Level: Entry Level (Fresh Graduates welcome to apply)

Job Overview

We are seeking a motivated, high-energy, and versatile Sales & Marketing Executive to join our team. Reporting directly to the Business Development, Brand & Marketing Manager, you will serve as a key execution partner in driving both our premium B2B client relations and local retail brand presence.

This is an entry-level role designed specifically for fresh graduates looking to build a multi-faceted career in the premium food and beverage, tourism, and hospitality sectors. In this role, you will be the bridge between our corporate clients and our local retail audience. You will blend client relationship management with creative local marketing support, taking ownership of established hospitality and tourism accounts while coordinating retail campaigns that capture the local Singaporean market.

Key Responsibilities

1. B2B Client Relations & Account Management

• Account Servicing: Serve as the reliable and warm main point of contact for our premium corporate portfolio, which includes luxury hospitality partners and major travel operators.

• Order Fulfilment: Coordinate and manage bulk orders and customised corporate gifting requests, ensuring that high-profile client requirements are fully understood and delivered to standard.

• Relationship Nurturing: Develop close working relationships with corporate procurement teams to secure repeat business, particularly during festive peak seasons and high-volume travel periods.

2. Retail Marketing & Campaign Support

• Campaign Execution: Support the Manager in planning and organising seasonal retail campaigns, local pop-up events, and marketing promotions to drive retail footfall and increase brand affinity.

• Content & Idea Generation: Brainstorm and help execute creative promotional concepts and social media content tailored to Singaporean consumers, ensuring our retail brand message stays fresh and engaging.

• Market Insights: Keep a pulse on local retail trends and gather feedback from physical outlets to suggest innovative ideas for product bundles, gift sets, or promotional discounts.

3. Sales Administration & Operations Coordination

• End-to-End Pipeline Support: Manage the daily administrative sales pipeline, including drafting quotations and proposals, processing invoices, and maintaining updated client records.

• Cross-Functional Alignment: Coordinate closely with internal production, packaging, and logistics teams to ensure the seamless execution of both corporate deliveries and local retail marketing events.

• Reporting: Prepare weekly updates on sales order statuses and track the performance of ongoing retail promotional campaigns.

Qualifications & Skills

• Experience: Fresh graduates are highly encouraged to apply. Prior internship experience in sales, retail marketing, hospitality, or customer relations is a strong advantage.

• Education: Degree or Diploma in Business, Marketing, Tourism, Hospitality, or a related field.

• Communication Mastery: Outstanding written and verbal communication skills with a professional, service-oriented demeanour suitable for corporate stakeholders and retail customers.

• Core Competencies: Meticulous organisational habits, strong attention to detail, and a structured approach to managing administrative pipelines.

• Market Savvy: A natural curiosity about local lifestyle, F&B trends, consumer behaviours, and creative product presentations.

  Preferably with own mode of transport.

The Kele Spirit

• The Learner: You are proactive, curious, and eager to absorb new skills across B2B sales and B2C marketing under direct mentorship.

• The Connector: You possess great interpersonal warmth, building trust effortlessly with internal operations teams, corporate buyers, and retail customers alike.

• The Organiser: You have a sharp eye for detail, multi-tasking comfortably between creative marketing tasks and structured sales administration.

Why Join Kele

Join a brand that is Made with Passion. Since 1983, Kele has been dedicated to crafting traditional flavours with a modern, premium aesthetic. As a Sales & Marketing Executive, you will enjoy direct, high-exposure mentorship from senior management, giving you a comprehensive, 360-degree understanding of how a heritage brand scales its corporate and retail footprint. This is the perfect sandbox for a hungry graduate ready to make a tangible impact from day one.