Sales Manager

About the Role

We are looking for a highly driven and results-oriented Sales Manager to grow our FMCG Wholesale business.

This role is suitable for a strong sales manager who can manage existing accounts while actively developing new business opportunities across industries such as F&B, offices, hotels and distributors.

Key Responsibilities

• Lead, manage, and motivate the sales team to achieve individual and team sales targets

• Develop and manage a structured sales pipeline across new and existing customers

• Attend to new sales enquiries, prepare quotations, and drive development of new products and markets

• Actively identify and acquire new B2B clients, reactivate dormant or inactive accounts and grow customer portfolio

• Manage key suppliers, including product sourcing, pricing, and technical support coordination

• Conduct client meetings and site visits where required

• Attend and represent the company at business networking events, seminars, and exhibitions

• Manage daily sales outreach via calls, messaging platforms and email

• Negotiate pricing and close deals independently

• Monitor sales performance, pipeline progress and conversion metrics

• Work closely with operations team to ensure smooth order fulfilment and customer satisfaction

• Perform any other ad-hoc duties as assigned by management

Requirements

• Minimum 5 years of sales experience in wholesale, FMCG, or related industries

• Proven track record of consistently achieving or exceeding sales targets

• Strong leadership and team management capabilities, with the ability to guide, motivate and develop sales teams

• Excellent negotiation skills and customer relationship management abilities

• Comfortable working with sales data and performance metrics to identify opportunities and drive business growth

• Good understanding of retail and consumer product market trends and competitive landscape

• Comfortable with both field sales and desk-based selling

• Diploma or Degree in Business, Marketing, Sales Management or a related discipline preferred

What We Offer

At AGPG ASIA, we are committed to providing our employees with a supportive and rewarding work environment.

• Competitive basic salary with performance incentives

• Opportunity to grow with an expanding wholesale business

• Training and development opportunities to support career growth

• Employee Discounts on our range products

• Annual Wage Supplement (AWS)