Sales Executive

Roles & Responsibilities

We are looking for a motivated and results-driven Sales Executive to grow our commercial refrigeration business in Singapore.

The successful candidate will be responsible for developing new B2B customers, particularly within the Food & Beverage (F&B), Mini Mart, Convenience Store and Retail sectors, and promoting our range of commercial refrigeration equipment.

Key Responsibilities

• Identify and develop new business opportunities through cold calling, online enquiries, referrals, networking and customer visits.

• Promote and sell commercial refrigeration equipment including upright chillers/freezers, display chillers, counter chillers/freezers and other commercial refrigeration products.

• Develop customers within the F&B sector, including restaurants, cafés, bakeries, hawker stalls, food courts, catering businesses and central kitchens.

• Develop customers within the retail sector, including Mini Marts, convenience stores, grocery stores and other retail businesses.

• Understand customers operational requirements and recommend suitable refrigeration solutions.

• Prepare quotations, follow up on sales enquiries and negotiate with customers to close sales.

• Conduct regular customer visits and maintain strong relationships with existing customers.

• Follow up with customers on orders, delivery arrangements and after-sales requirements.

• Maintain accurate records of leads, quotations and sales activities.

• Achieve monthly and annual sales targets.

• Monitor market trends, competitors and customer requirements to identify new sales opportunities.

• Work closely with the operations and delivery teams to ensure smooth order fulfilment and customer satisfaction.

Requirements

• Minimum 1 year of sales, business development or customer-facing experience preferred.

• Experience in B2B sales, F&B, retail, commercial kitchen equipment, refrigeration equipment or related industries will be an advantage.

• Fresh graduates or candidates with strong sales interest are welcome to apply.

• Confident in approaching new customers and developing new business.

• Good communication, negotiation and interpersonal skills.

• Self-motivated, target-driven and able to work independently.

• Comfortable with conducting customer visits and field sales activities around Singapore.

• Basic computer skills and ability to prepare quotations and follow up with customers.

• Ability to communicate effectively in English to handle customer enquiries and business communications.

What We Offer

• Monthly salary of SGD 3,000 - SGD 6,000, depending on experience and suitability.

• Opportunity to develop a customer portfolio across Singapore's F&B and retail sectors.

• Product and sales training will be provided.

• Career development opportunities as the company expands its commercial refrigeration business.