Sales Executive (Junior)

COMPANY OVERVIEW

JOB RESPONSIBILITIES

Business Development

• Identifyandacquirenew customers within bakeries, cafes, restaurants, catering companies, and food service establishments.

• Conduct cold calling, prospecting, networking, and client visits to generate new business opportunities.

• Build andmaintainstrong relationships with prospective and existing customers.

• Develop strategies to expand market penetration and increase sales revenue.

Sales & Customer Engagement

• Understand customer requirements and recommend suitable product solutions.

• Conduct product presentations, sampling activities, and menu proposal discussions.

• Follow up on sales enquiries and convert opportunities into long-term business partnerships.

• Deliver excellent customer service and relationship management.

Distributor Collaboration

• Work closely with distributor sales representatives on joint customer visits.

• Support distributor-led sales initiatives and product promotions.

• Assistin improving product visibility and market coverage through distributor networks.

Marketing & Promotional Activities

• Support exhibitions, trade shows, product demonstrations, workshops, and promotional events.

• Participate in product sampling and customer engagement activities.

• Assistin increasing brand awareness and product exposure within the market.

Market Intelligence & Reporting

• Gather customer feedback and market information.

• Monitor competitor activities, industry developments, and emerging trends.

• Maintainaccuraterecords of customer interactions and sales activities.

• Submit regular reports on customer visits and business development progress.

JOB REQUIREMENTS

• Fresh graduates are welcome to apply.

• Candidates from F&B, hospitality, restaurant operations, retail sales, customer service, recruitment, or other customer-facing industries are encouraged to apply.

• Strong communicationand interpersonal skills.

• Comfortable approaching new customers and building relationships.

• Positive, proactive, and self-motivated attitude.

• Able to work independently and manage multiple priorities.

• Passion for sales, business development, and customer engagement.

• Interest in the food service industry will be an advantage.