Sales Executive

About Focus Softnet

Focus Softnet is a leading provider of SaaS-based ERP, CRM, WMS, and industry-specific software solutions. We help businesses streamline operations, improve customer relationships, and drive sustainable growth. As we expand our presence in Singapore and Malaysia, we are looking for a motivated Sales Executive to strengthen our lead generation and business development efforts.

Role Overview

We are seeking a proactive and results-driven Business Development / Sales Executive to identify, engage, and qualify potential B2B customers for our ERP, CRM, and WMS solutions. The primary responsibility is to generate quality leads, develop a strong sales pipeline, and create new business opportunities across Singapore and Malaysia.

Key Responsibilities

• Lead Generation: Identify and generate prospective customers through outbound calls, emails, LinkedIn, networking, and market research.
• Prospect Qualification: Understand business requirements and assess potential customers suitability for our software solutions.
• Initial Sales Engagement: Communicate product benefits and value propositions effectively to prospective clients.
• Pipeline Development: Build and maintain a consistent pipeline of qualified leads for the sales team.
• Market Research: Identify target industries, business opportunities, market trends, and competitor activities in Singapore and Malaysia.
• CRM Management: Maintain accurate records of prospects, interactions, follow-ups, and lead status in the CRM system.
• Follow-ups: Conduct timely follow-ups to nurture prospects and improve lead conversion.
• Team Collaboration: Coordinate with marketing and sales teams to align lead generation activities and ensure effective handover of qualified opportunities.
• Sales Reporting: Track lead generation activities, pipeline progress, and performance against assigned targets.

Candidate Requirements

• Minimum 3 years of experience in sales, business development, or B2B lead generation.
• Experience in ERP, CRM, SaaS, or enterprise software sales will be a strong advantage.
• Must be a Singapore Citizen.
• Good understanding of the Singapore business environment; exposure to the Malaysian market is an advantage.
• Excellent verbal and written communication skills in English.
• Knowledge of Mandarin, Bahasa Melayu, or other relevant regional languages is an advantage.
• Strong prospecting, negotiation, interpersonal, and relationship-building skills.
• Self-motivated, target-oriented, persistent, and comfortable with outbound sales activities.
• Familiarity with CRM platforms, LinkedIn prospecting, and sales enablement tools.
• A bachelor's degree in Business Administration, Marketing, or a related discipline is preferred.

What We Offer

• Opportunity to represent established enterprise software solutions in a growing market.
• Competitive salary with an attractive performance-based incentive structure.
• Professional training and development opportunities.
• Exposure to regional business development across Singapore and Malaysia.
• An opportunity to contribute directly to business growth and market expansion.

How to Apply

• Interested candidates are invited to submit their updated resume, highlighting their B2B sales, lead generation, and business development experience in software or technology solutions.