About TSL
TSL Media Group is Singapore's leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/
TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.
Here's a video that gives you a glimpse into our office culture:
https://www.youtube.com/watchv=1rPxitC2ock
About your role:
We are seeking a seasoned Sales professional (Director level) to lead and scale our commercial growth in Singapore. This is a senior leadership role with end-to-end accountability for revenue performance across TSL's portfolio of media platforms, including social, editorial, KOL/influencer solutions, and video.
You will be responsible for setting the commercial direction, cultivating senior-level client and agency relationships, driving new business, and leading a high-performing sales team. This role requires a strong strategic mindset, deep media and agency networks, and the ability to translate market opportunities into sustainable revenue growth.
What you will do:
Commercial Strategy & Revenue Growth
- Develop and execute comprehensive sales strategies to achieve and exceed revenue targets across all TSL channels (social media, editorial, KOLs, video, and integrated solutions).
- Own annual revenue forecasting, projections, and resource planning, ensuring alignment with business objectives.
- Identify new growth opportunities, emerging revenue streams, and innovative commercial models in response to market and client needs.
- Monitor market trends, competitive activity, and industry developments to proactively refine sales strategies.
Business Development & Client Leadership
- Identify, qualify, pitch, and close new business with direct advertisers and media agencies.
- Establish and maintain strong, senior-level relationships with key decision-makers, positioning TSL as a strategic media partner rather than a transactional vendor.
- Drive revenue growth through client retention, strategic upselling, and cross-selling across TSL's full suite of solutions.
- Review and guide clients advertising strategies and deliverables to ensure campaign objectives, KPIs, and outcomes are met.
- Nurture and deepen agency partnerships to unlock new and recurring advertising opportunities.
Team Leadership & Performance Management
- Lead, coach, and manage a team of sales professionals, setting clear performance expectations and revenue targets.
- Conduct regular performance reviews, provide structured coaching, and develop capability-building plans to uplift individual and team effectiveness.
- Foster a high-performance, collaborative, and accountable sales culture aligned with TSL's values and growth ambitions.
- Mentor junior and mid-level sales talent, building a strong leadership pipeline within the commercial team.
Cross-Functional Collaboration & Governance
- Partner closely with editorial, content, video, talent, and operations teams to deliver integrated, client-centric solutions.
- Collaborate on RFP strategies and lead responses to complex briefs, ensuring commercial viability and creative excellence.
- Provide timely and accurate reporting to the Management Team on sales pipeline, conversion rates, and win/loss analysis.
- Ensure disciplined sales processes, accurate forecasting, and strong commercial governance.
A successful candidate should have:
- At least 10 years of experience in media, advertising, or digital sales, with a proven track record of driving revenue growth.
- Demonstrated experience leading and scaling successful sales teams.
- Strong, established network within the advertising and media agency ecosystem.
- Excellent sales, negotiation, and stakeholder management skills, with strong commercial acumen.
- Entrepreneurial, resilient, and able to operate calmly and decisively in a fast-paced, high-pressure environment.
- Solid understanding of digital media platforms, content ecosystems, and integrated media solutions.
- Proven ability to collaborate effectively with cross-functional teams.
- Experience mentoring and developing junior sales professionals.
- Strong verbal and written English communication skills.
- Genuine passion for digital media, storytelling, and content creation.
Why you'll love working with us:
Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.
Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.
Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.
Come As You Are!
We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!
