Sales & Business Development Manager

1. Overseas Business Development (20-30 Trips Annually)

• Travel frequently to China and Malaysia to build long-term networks with clients, distributors, and government bodies.
• Lead business negotiations, partnership agreements, and franchise opportunities in both countries.
• Actively participate in trade fairs, food exhibitions, and industry forums to showcase the brand and capture market share.

2. Cultural & Culinary Insights

• Immerse in local cuisine and dining culture to understand evolving customer tastes and preferences.
• Research regional cooking techniques, food presentation styles, and popular flavor profiles.
• Bring back menu innovation ideas to Singapore, ensuring products resonate with Chinese and Malaysian customers living in or visiting Singapore.

3. Sales & Market Growth

• Deliver 25-35% international revenue growth annually through new partnerships and expanded distribution channels.
• Build exclusive partnerships with regional e-commerce and F&B platforms (e.g., JD.com, Tmall, Shopee, Lazada).
• Tailor marketing campaigns to local cultural trends (festivals, holidays, social media platforms like WeChat, Douyin, Xiaohongshu).

4. Cross-Border Creative Expansion

• Introduce co-branded promotions with local F&B brands in China and Malaysia, then adapt successful ones for Singapore.
• Launch seasonal limited-edition menus in Singapore inspired by Chinese and Malaysian culinary traditions.
• Develop storytelling-driven branding campaigns highlighting authenticity, heritage, and cross-cultural influence.

5. Knowledge Transfer & Innovation

• Conduct regular training workshops in Singapore to share overseas market insights with local teams.
• Build a trend report library tracking emerging cuisines, dining formats, and cultural shifts in China & Malaysia.
• Collaborate with chefs and R&D teams to co-create new dishes inspired by overseas learnings.

6. Strategic Leadership

• Manage overseas sales teams and ensure operational alignment with Singapore HQ.
• Oversee compliance with import/export regulations and local health & safety standards.
• Report quarterly to management with actionable growth strategies and innovation proposals