.This is a 12 months contract role and you will be assigned to client's office
Responsibilities
- To assist in developing 360 communication to drive acquisition of postpaid mobile services, including direct, segment and digital marketing.
- To develop through-the-line communication that is data-driven and segment-focused with accountability on the effectiveness and efficiency of the communications
- To ensure consistency in terms of brand image and tone of voice across all comms.
- To be able to understand the current campaign performance statistics to achieve drive to a higher click through and conversion.
- Work closely with creative agencies and through-the-line campaigns that include advertising, websites, social media, promotions, sponsorships, on ground activation and event management
- To execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour and nurturing brand loyalty.
- To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
- To manage allocated marketing budgets for various campaigns and activities.
Requirements
- Fresh grads with a Diploma or Degree in Marketing and Communication or any other relevant studies, with internship experiences in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business
- Basic knowledge in digital performance marketing media
- Good presentation and good interpersonal skills
- Effectively bilingual and written communication skills in English and Chinese to liaise with Chinese-speaking stakeholders
- A team player with strong project management skill with attention to details
