Regional Marketing Executive

PURPOSE OF THE ASSIGNMENT

The Regional B2B/T Marketing Executive is responsible for building, designing, driving, and implementing the marketing action plan for Air France and KLM towards its Trade (B2T) and Corporate (B2B) clients in the South-East Asia and Oceania (SEAO) region. He/She will maximize the positive exposure of Air France and KLM to trade partners and corporate clients, and ensure up-to-date and qualitative communicate on to our clients.

OVERALL OBJECTIVE

• Contribute to the achievement of the SEAO Objectives and Key Results (OKRs) targets by designing an effective marketing plan for Trade (B2T) and Corporate (B2B).
• Support the sales team in providing the right marketing materials and collaterals.
• Manage Commercial budgets related to Marketing and the Trade Marketing Fund.

MAIN INTERFACES

Internal

• General Manager
• Commercial Director
• Sales Team (Country Sales Managers and Account Managers)
• Regional Commercial team (incl. Business Intelligence Analyst)
• Regional Finance team
• Commercial Planning (Head Office)

External

• Trade and Corporate Partners
• Suppliers

KEY RESPONSIBILITIES

1. Sales Communication

• Manage B2B & B2T marketing communication.
• Update B2B & B2T content in line with Sales Information Center.
• Plan and coordinate e-newsletters for B2B & B2T in the region.
• Update the trade/corporate website Business Solutions (afkl.biz) and liaise with Business Solutions central team.
• Ensure effective communication to the Sales team (B2E communication) on the latest sales and commercial topics.

2. B2B & B2T Marketing

• Design a regional marketing action plan and support the local market in planning their B2B & B2T marketing activities.
• Produce marketing materials including sales presentations, flyers, branded merchandise etc to support the sales team in their sales activities.
• Plan and organize events for Trade and Corporate clients (e.g., trade seminars, aircraft visits, product updates sessions etc)
• Ensure compliance with the B2B & B2T Marketing guidelines.
• Constant benchmark of innovative campaigns concepts, internally and externally; watches business and marketing trends in B2T/B environments; organizes brainstorming with internal and external to create new concepts.

3. Budget Management

• Ensures availability of the resources to execute the plan, and attribute necessary budget.
• Tracks and consolidates expenses.
• Manage Marketing budget and Trade Marketing Fund in cooperation with the Sales teams; consolidate and forecast at SEAO level.

4. Transversal projects

• Lead or support various ad-hoc projects (e.g., NDC, sustainability-related topics in sales, etc.) by designing an action plan, identifying key priorities and designing the roadmap.

The responsibilities and tasks of the position are not limited to the above mentioned and change might occur in concert with direct Manager.

KNOWLEDGE AND EXPERIENCE

• Strong understanding of all marketing activities and customer interactions (B2B and B2T preferred)
• Knowledge of airlines commercial (passenger division preferred)
• Good knowledge of MS PowerPoint, Excel
• Good verbal and written communication skills

COMPETENCIES

• Excellence in planning, organizing and execution
• Business orientation
• Initiative & Adaptability
• Creativity & innovation
• Teamwork
• Strong cross-cultural awareness
• Analytical skills
• Ability to work independently
• Eagerness to learn and positive spirit

AF-KLM Benefits

Join us to enjoy:

• Attractive travel benefits, including discounts on flights across Air France KLM and partner airlines
• Hybrid working arrangements
• Flexible working arrangements, including Work-From-Anywhere (cross-border remote options)
• Comprehensive medical insurance coverage for all employees

At Air France KLM, we are an equal opportunity employer. The Group is committed to combating all forms of discrimination and promoting equal opportunities in our hiring practices and throughout the employee journey. We strive to promote diversity as reflected in society, and to ensure equal opportunities among all staff.

We regret to inform you that only shortlisted applicants will be contacted. Thank you for your interest in Air France KLM.