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Work with the Sales Director SEA & NA and stakeholders to develop and execute Penfolds strategic plans
Develop, negotiate and execute Penfolds strategic plan with customers
Maintain strong relationships with stakeholders to identify opportunities for growth and brand presence
Monitor the implementation and measurement of objectives, and provide feedback to maximise learnings
Build Joint Business Plans (JPB) with priority customers to ensure that the sales plan delivers category growth. Clear points of differentiation to be developed in the JBP to ensure it delivers on the strategic agenda
Conduct business reviews to agreed standards focused on business development and category growth
Manage strong commercial relationships and facilitate cross functional relationships across marketing, finance, supply & customer service
Ownership of the P&L including achievement of volume, revenue and profit targets by maximising brand exposure and yield from promotional expenditure
Deal with all issues regarding customer problems and complaints within your realm of influence. Take ownership of these issues even when they need to be escalated and follow them through until resolution
Deliver the financials for Penfolds with P&L accountability volume, NSR, net margin and trade spend budgets
Deliver on KPO's with key customers based on
Identified opportunities for growth based on customer and business needs
Utilise skills in financial management to maximise ROI for Penfolds in tactical or negotiations with customers
Oversee all activities related to customers to ensure effective management of trade spend
Provide a high level of leadership, development and coaching for the team focused on negotiation skills and business acumen
Regular communication with the customers about performance, forecast and opportunities and key stakeholders to ensure execution of the plan
Provide feedback on the effectiveness of execution initiatives to drive volume, share and profitability
Ensure adequate product knowledge and training to enable effective key account management
Optimise pricing effectiveness (pricing strategy & promotional recommendations) by tier.
Deliver promotional activity in accordance with brand strategy
Innovate to deliver creative solutions for the customer addressing their needs within TWE framework
Be the customer expert with a comprehensive understanding of strategies & tactics and communicate these effectively to internal stakeholders. Focus on the following:
Customer proposition and differentiation
Growth strategies and targets
Execution capabilities to include what we can achieve in store with brand ambassadors
Commercial experience preferred
Eight (8) years in regional management national key account management in wine, alcohol or FMCG
Strong negotiation, analytical and financial skills in planning and execution
Experience of delivering on customer needs and operating within company strategy
Strong strategic business focus
Experience in dealing with dynamic customers & proven track record in negotiation
Ability to understand, embrace, adapt and capitalise on change
Strong communication and influencing skills
Proven record of sales success and delivery to targets
Date Posted: 09/09/2025
Job ID: 125836861