Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
Blackmores Group operates in over 11 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.
Purpose of role:
Responsible for partnering with the Regional Head of Ecommerce to design and implement the SEAK region's ecommerce strategy, driving growth across marketplaces, social platforms, omni-channel initiatives, and official websites.
Champion digital transformation and innovation and enable upskilling across the organisation.
Responsibilities include:
Lead and Champion:
- Partner with regional head to drive alignment of best practice Ecommerce across markets
- Champion digital transformation agendas internally and externally
- Partner with the regional head of Ecommerce to deliver strategic Ecommerce partnerships and new channels and projects in markets (e.g CBEC, Enablers, new markets and others as needed)
- Work to optimise a best-in-class Ecommerce community across SEAK
- Drive and deliver growth across all online channels
Sales and Market Intelligence
- Instrumental in building and leveraging regional business relationships with Shopee, Lazada, Tik Tok, and any other related key E-retailers
- Leverage analytics and insights to identify new growth levers, accelerate brand visibility, and maximize ROI
- Digital shelf lead across SEAK, working with partners (both current and new) and Blackmores Ecommerce market leads to track and optimise our online presence across markets
Social Commerce
- Work with markets to develop and drive playbook on execution social commerce strategies across platforms (Instagram, TikTok, Facebook, etc.) to drive engagement and conversion.
- Stay ahead of emerging trends and platform features (e.g., TikTok Shop, Instagram Checkout) to maximize opportunities.
- Shape and drive optimal ecosystem and ways of working across supporting functions (i.e Commerce, Digital marketing and regs)
- Analyze performance data and provide insights for campaign improvement and ROI growth.
- Ensure compliance with platform policies and brand guidelines for all social commerce activities
Iherb
- Global account management to deliver our business objectives.
- Responsible for comprehensive account management across internal Blackmores teams and external retailer and distributor partners
- Optimisation of on and off-site marketing plans, portfolio reviews and NPD, demand forecasting and P&L management.
Digital Transformation
- Champion adoption of AI-driven personalisation, tools, and automation. Foster a test-and-learn culture for continuous improvement.
Who are you
- Recognised degree in Business Marketing or in other related discipline
- 8+ years successful track records of Account Management or Program Management or Category Management experience in e-commerce industry (Lazada / Shopee).
- Blended background spanning brand-driven eCommerce strategy and platform-side execution to maximize digital channel performance
- Deep understanding of social commerce and strategies needed to be best in class
- Working experience in FMCG and VDS with proven track record will be added advantage
- Strong data analysis skills, proficiency in Excel, demonstrated ability to interpret data and make business recommendations using data analysis tools.
- Able to think strategically and creatively while executing methodically with high attention to detail, operational excellence and ability to multi-task.
- Team player with experience of working across Asian markets and strong persuasion skills able to drive consensus across different sales regions.
- Highly organized, detail-oriented, results-driven and must have an aptitude for solving unstructured problems
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
