About Us
We are a growing food FMCG company specializing in soy-based products, committed to delivering nutritious and innovative solutions for consumers. With our flagship soy powder brand Unisoy, we aim to expand our reach by combining quality product development with strong market insights and impactful marketing.
Job Summary
We are seeking a proactive and creative R&D Marketing Executive to drive product innovation and brand growth. This role will combine product development, market research, and marketing execution to bring new soy-based products to life and strengthen our market position.
Key Responsibilities
Product Development
- Lead end-to-end product development for soy powder and related products, from ideation to launch.
- Work with suppliers and production teams to source ingredients, packaging, and ensure product quality.
- Conduct product testing and shelf-life studies to meet consumer expectations and regulatory requirements.
Market Research & Insights
- Analyze market trends, consumer preferences, and competitor products to identify innovation opportunities.
- Conduct surveys, focus groups, and testing panels to validate product concepts.
- Provide data-driven recommendations for product positioning, pricing, and go-to-market strategies.
Marketing & Brand Growth
- Support the planning and execution of marketing campaigns for new and existing products.
- Develop product stories, packaging concepts, and brand messaging aligned with target audiences.
- Collaborate with sales, digital marketing, and distribution teams to drive product awareness and adoption.
- Track and analyze marketing performance, consumer feedback, and sales results to optimize strategies.
Requirements
- Diploma/Degree in Food Science, Marketing, Business, or related fields.
- 1-3 years of experience in FMCG, food product development, or marketing.
- Strong understanding of product innovation and consumer research.
- Creative thinker with analytical skills and attention to detail.
- Good communication and project management skills.
- Passion for food, nutrition, and consumer health trends.
