Job Description
Responsibilities
Team Introduction
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok's Measurement team is seeking a Regional PMM to act as the primary partner to Marketing Science (MSci) teams and drive regional measurement execution. This role ensures that MSci has the tools, frameworks, and guidance to deliver top-account measurement services effectively, aligning with HQ product strategy while adapting for local client needs.
Responsibilities
- Serve as the primary PMM partner to regional MSci teams, enabling them to deliver measurement solutions to top accounts.
- Train and support MSci on purposeful measurement workflows, SOT frameworks, attribution audits, and learning agenda creation.
- Develop standardized templates, toolkits, and narratives to streamline MSci execution and client servicing.
- Partner with MSci to ensure measurement insights are contextualized for client business outcomes and internal decision-making, aligning with client KPIs and financial decision frameworks.
- Provide feedback from MSci and top accounts to HQ PMM teams to inform product and GTM improvements.
- Assist MSci in diagnosing client SOTs, designing tests, and running audits.
- Support the iteration of client measurement strategies based on observed outcomes, SOT maturity, and business objectives.
Qualifications
Minimum Qualification(s)
- BA/BS degree or above
- 35+ years in product marketing, measurement, or analytics, ideally in digital media or adtech.
- Strong expertise in lift, measurement methodologies, attribution models and analytics platforms
- Proven track record driving global GTM strategies and collaborating across functions.
- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change
Preferred Qualification(s)
- Experience with multi-touch attribution, incrementality testing, or media mix modeling.
- Background working with global sales organizations and agency/advertiser stakeholders.
- Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
