This is a contract role ending on the first week of July 2026.
Responsibilities:
- Serve as a subject matter expert for assigned products or features, providing market analysis, trend insights, and recommendations for product development and marketing strategies.
- Lead marketing planning for regional or functional teams, including portfolio reviews, goal prioritization, and audience targeting.
- Develop and execute go-to-market strategies for new products and features, including positioning, messaging, and campaign planning.
- Build and track metrics to measure product performance, market opportunity, and campaign effectiveness, both quantitative and qualitative.
- Develop user insights to inform product development and marketing strategies, advocate for user experience improvements, and drive engagement.
- Drive brand positioning, value propositions, and messaging strategies, adapting communication for different audiences and channels.
- Create, iterate, and publish marketing content aligned with product strategy, collaborating with cross-functional teams and production teams to ensure quality and consistency.
- Plan, manage, and optimize medium- to large-scale campaigns across multiple channels to achieve business objectives and key results (OKRs).
- Identify research needs, manage internal and external user research, and incorporate findings into marketing and product strategies.
Requirements:
- Proven expertise in product positioning, campaign management, and go-to-market strategies.
- Strong analytical skills and experience with data synthesis, market sizing, and business metrics.
- Deep understanding of consumer behavior, brand management, and storytelling.
- Experience in client/partner management and advising cross-functional teams.
- Demonstrated ability in situational leadership, project management, and executing multi-channel campaigns.
- Strong knowledge of industry trends, marketing briefs, and scalable communication strategies.
