Purpose of the job
As the Product Marketing Manager, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.
Key Responsibilities
- Craft product narrative, positioning, segmentation, and align communication with partner teams
- Lead go-to-market planning, coordinating global and regional launches effectively
- Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience
- Take ownership of the product marketing lifecycle, including messaging, competitive intelligence, market research & sales enablement for a new product launch
- Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages
- Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams
- Collaborate with sales, services, and consumer insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements
- Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services
- Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces
- Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches
- Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development
- Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals
- Monitor industry trends and competitive shifts, optimizing and adjusting product positioning and marketing messaging
- Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company
Knowledge, Skills and Experience required
- Proven experience in Product Marketing
- Data driven and results oriented
- Proven success developing and delivering product positioning, value propositions, and narratives
- Comprehensive understanding of the product development and go-to-market process
- Understanding of the technical aspects of product development
- Developed interpersonal skills with the ability to listen and socialize ideas across functions
- Ability to channel the voice of the customer into practical recommendations
- Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
- Ability to translate technical specifications and capabilities into customer and business value statements
- Strong structured problem-solving skills and attention to detail
- Excellent project management, organizational, analytical, and creative thinking skills
- Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
- Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others work
- Experience in the travel industry is a plus
