I am currently working with a leading Energy and they are looking for a Product Marketing Manager/Lead to join their team. Here are some R&Rs for the role:
- Translate product features into clear, compelling value messages.
- Own messaging frameworks for onboarding and core product areas.
- Explain why this product for users and partners.
- Identify friction points in the product funnel and suggest improvements.
- Run experiments to boost activation, engagement, and conversion.
- Collaborate with Product, Data, and Design to shape value-driven experiences.
- Create simple, user-friendly guides for key product flows.
- Develop structured content to help professionals explain value.
- Support product releases with clear, aligned messaging.
- Prepare value narratives, FAQs, demo scripts, and messaging guides for launches.
- Work with Marketing/PR for consistent external communication.
- Define a clear, consistent value narrative for users.
- Simplify complex concepts into educational content that builds trust.
- Develop messaging guides and templates for installers.
- Support user-driven content initiatives with value frameworks.
