Assistant Product Marketing Manager (FMCG / Junior level)

about the company
Our client is a renowned consumer brand and a market leader.

about the job
This regional role involves taking full ownership for the strategy, planning, and launch of products within assigned categories.

1. Product Management

• Lead the full product planning spectrum, from uncovering consumer insights and market sizing to developing and executing go-to-market strategies for sustained regional growth.
• Develop the long-term (3-5 year) innovation roadmap, strategically balancing renewal of core products with the introduction of entirely new innovations.
• Optimize the current regional portfolio by analyzing sales and market data (including SKU rationalization) to find and capture whitespace market opportunities.
  

2. Product Innovation & Project Execution

• Drive product development by integrating consumer feedback, concept testing, and home-use trials (HUTs) to guarantee market success and relevance.

• Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule.

• Analyze industry and competitor trends to refine product features, packaging, and design, strengthening the brand's competitive edge.

3. Marketing Communication

• Provide the Brand and Digital Marketing teams with clear, strategic product briefs, defining core positioning, key messages, and launch objectives.

• Guide the review and development of all creative assets, regional toolkits, and activation materials to ensure communication consistency across markets.

requirements and skills:

• Minimum bachelor's degree in a marketing or business-related function.
• At least 2 years of experience in FMCG product marketing.
  

To apply online please use the apply function, alternatively you may contact Reuben Tan at 9898 0874.
(EA: 94C3609/ R25157801)