Pet Brand Representative

Company Overview

Established in 2015, Superpets Trading Pte Ltd is Singapore's go-to destination for premium pet supplies. As the official distributor of Farmina Pet Foods - a leading Italian brand renowned for its natural, scientifically formulated nutrition - we are expanding our trade sales team to grow the Farmina brand across Singapore's independent pet retail and boarding & grooming sectors.

Job Summary

As a Brand Sales Representative for Farmina, you will be the face of the brand to Singapore's independent pet retailers and boarding & grooming establishments. Your primary focus is to open new trade accounts, build lasting partnerships, and ensure ongoing account retention - earning commission on both the accounts you open and the revenue you sustain.

Key Responsibilities

Account Acquisition

• Identify, prospect, and approach independent pet shops and boarding & grooming businesses across Singapore to carry Farmina products

• Conduct product presentations and tastings, articulating Farmina's brand story, nutritional philosophy, and competitive advantages

• Negotiate trade terms, opening orders, and shelf/display placement with prospective accounts

• Onboard new accounts efficiently, ensuring first orders are processed and fulfilled smoothly

Account Retention & Growth

• Maintain regular visit cadence with existing accounts to review performance, replenishment needs, and customer feedback

• Drive reorder frequency and product range expansion within each account

• Resolve service issues promptly and act as the primary liaison between accounts and Superpets operations

• Track account health and flag at-risk accounts to management proactively

Brand Advocacy

• Educate retail staff and grooming/boarding teams on Farmina's product range, feeding guidelines, and key differentiators

• Ensure correct product merchandising, pricing, and in-store brand visibility at all accounts

• Relay market intelligence - competitor activity, pricing trends, customer sentiment - back to the business development team

• Represent Farmina at trade events, pet expos, or partner activations as required

Commission Structure

This role offers a competitive base salary plus a two-tier commission scheme:

• New Account Commission - a one-time incentive paid upon successful opening of each qualifying trade account, subject to minimum opening order criteria

• Retention Commission - an ongoing monthly commission based on the sustained purchase volume of active accounts under your management

• Performance bonuses may apply for exceeding quarterly account acquisition or revenue targets

Full commission details and tiers will be shared during the interview process.

Required Competencies

• Proven track record in B2B field sales, trade sales, or account management - experience in FMCG, pet industry, or health/nutrition a strong advantage

• Strong interpersonal and communication skills with the confidence to cold-call and present to business owners

• Self-driven and target-oriented with the ability to manage your own territory and schedule independently

• Willingness to travel island-wide regularly for client visits

• Ability to carry product samples and conduct in-store demonstrations

Preferred Qualifications

• Prior knowledge of or passion for pet nutrition, pet care, or the premium pet food market

• Existing network within Singapore's independent pet retail or grooming & boarding community

• Experience with CRM tools or structured sales reporting

• Diploma or Degree in Business, Marketing, or a related field

Benefits

• Competitive base salary + two-tier commission (new accounts + retention)

• Medical reimbursement

• Birthday leave

• Monthly growth incentive

• Best Employee Award programme

• Product training and brand support from Farmina's regional team

  To apply, please WhatsApp us at 87976225 or visit our careers page at https://superpets.sg/join-us

  We look forward to hearing from passionate pet advocates who are ready to grow with us.