As a leading global media network, Omnicom Media Group APAC (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behaviour at the heart of everything we do.
We are compromised of the full-service media networks OMD, PHD, Hearts and Science as well as a number of specialty media communications companies.
We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.
Scope of role:
The role sits within OMD's performance team. The team has a market-leading position in implementational / executional management. As a performance planner, you will be tasked with the planning, optimization and activation of digital campaigns.
Reporting Structure:
- You report to the Performance Director / Performance Manager in the team.
Key Responsibilities:
- Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
- Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
- Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Ensure budgets are tracked and spent efficiently
- Perform data analysis and provide thought leadership based on consumer insights where relevant
- Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
- Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary. Clear verbal and written communication skills
- Competency with figures and simple calculations - including pivot tables, charts and formulae
- Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
- Own budget planning & tracking (media finance) for the campaigns under your belt
Required Skills:
- Minimum 1 year of SEM activation and optimization experience
- Minimum 1 year of Social Ads setup experience
- Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
- Basic experience of pulling Campaign Manager Floodlight reports is required
- Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
- Attention to detail is a must; accuracy in work is the top KPI
- Able to articulate and communicate clearly and persuasively
- Able to multitask and manage expectations of multiple stakeholders
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Excellent verbal and written communication skills
Personal Attributes:
- Strong attention to detail
- Prior experience in a media agency preferred
- A Can Do attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
