PHD Media is a leading global communications planning and media buying agency, part of the Omnicom Media Group. Known for its strategic thinking, data-driven approach, and innovative use of technology, PHD helps brands create impactful and measurable campaigns across digital, social, and traditional media platforms. With a strong presence in over 100 markets worldwide, PHD partners with some of the world's most recognized brands to deliver smart, creative, and effective media solutions.
Working for PHD Singapore
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programmes through workshops, training courses and more to enhance their skills and knowledge.
Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OMG which has been awarded as Best Company to Work for in Asia three years in a row and for being the Most Caring Company in Asia in 2023.
Working at PHD Singapore you get:
(From prescriptive spectacles to hotel stays or even a baking class if you will)
- Quarterly & Monthly interactive sessions led both internally and externally
(Usually accompanied with food & drinks)
- Events organised by the social committee (our very own Chief Happiness Officers)
- Trainings such as LEAP / SPRINT programme so you can grow & advance your career
Job Responsibilities:
- Execution strategy for multiple products, looking at previous campaign performance and market insights.
- Setup and execution of performance campaigns across SEM, Social and Display/Programmatic.
- On-going optimization to achieve client's KPI target.
- Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly.
- Proactively identity initiatives and opportunities for your market, aligned against local market KPIs.
- Lead the coordination, preparation, and execute multi-channel strategies.
- Proactively supply solutions to troubleshoot any account issues when budget and bid pacing, including major volume or cost shifts.
- Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyse and format data, supply insights and commentary.
- Lead the preparation and rationale of paid media recommendations, new tactics, and annual plan presentations for your given market/s.
- Produce case studies and best practices on campaigns that best utilized data/research products, including insights from 3rd Party Sources.
- Lead the communication and maintain effective relationships within team, business units and client.
- Produce case studies and best practices on campaigns that best utilized data/research products, including insights from 3rd Party Sources.
- Lead the communication and maintain effective relationships within team, business units and client.
Job Requirements:
- 2+ years hands on experience in digital paid media operations and customer acquisition campaigns.
- Expert with Google Marketing Platform (e.g. SA360, DV360, Campaign Manager), Facebook Ads Manager and Programmatic platforms.
- Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
- A strong desire to learn and passion for both performance marketing and analytics.
- Able to produce high quality work within a fast paced, dynamic environment.
- Understanding of web analytic metrics.
- Develops knowledge of client's business, competition and latest industry news and trends.
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
- Excellent verbal and written communication skills.
