Performance Marketing Executive

Performance Marketing Executive

Busy Bees Asia | Singapore

Ready to turn data into growth and insights into real impact

At Busy Bees Asia, we're more than just preschools. With over 900 centres worldwide, we are shaping the future of early childhood education.

As our Performance Marketing Executive, you'll help thousands of parents across Asia find the right preschool for their children driving enrolment, retention, and sustainable growth through smart, data-driven marketing.

Why This Role Matters

This is an execution-focused and analytical role where you'll work closely with experienced marketers and contribute directly to campaigns that create real business impact.

You'll support campaign setup, tracking, optimisation, and reporting across multiple brands gaining hands-on exposure to performance strategy while sharpening your technical and analytical skills in a collaborative team.

Your work won't just move metrics. It will influence how families make one of the most meaningful decisions in their lives: where their child begins their learning journey.

What You'll Do

• Support performance marketing structures assist in funnel setup, tracking implementation, and attribution models across brands
• Execute and optimise paid campaigns across Google, Meta, SEO/SEM, and other digital platforms
• Support CRM and data-driven initiatives help manage and optimise lead nurturing and reactivation flows
• Analyse campaign data to identify trends, drop-offs, and opportunities for improvement
• Monitor KPIs, update dashboards, and highlight optimisation opportunities to improve ROI
• Collaborate with agencies and internal teams to ensure smooth campaign launches
• Work closely with the Performance Marketing Manager to align campaigns with overall brand positioning and strategy

What We're Looking For

• 13 years of experience in digital marketing, media, or analytics
• Hands-on exposure to performance campaigns
• Strong numerical and analytical skills
• Proactive, curious, and detail-oriented
• A team player who thrives in a fast-paced environment
• Familiarity with CRM systems, Meta Ads, Google Ads, and dashboards (Looker Studio, Power BI) is a plus
• Exposure to early childhood education is an advantage

Why Join Us

• Learning and growth develop your expertise under experienced mentors
• Creativity meets data combine performance insights with meaningful storytelling
• Global scale, local purpose be part of a worldwide education leader
• Collaborative culture work alongside passionate marketers and educators
• Purpose-driven impact help families give their children the best possible start

This is more than performance marketing. It's performance with purpose.

If you're ready to deepen your skills in data, analytics, and performance while contributing to meaningful growth, we'd love to hear from you.