PHD Media is part of the Omnicom Media Group, one of the world&aposs largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.
In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working for PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally.
To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge. Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OMG which has been awarded as Best Company to Work for in Asia three years in a row and awarded for being the Most Caring Company in Asia in 2023.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will). Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
- Events organized by the social committee (our very own Chief Happiness Officers).
- Trainings such as our LEAP / SPRINT programmes so you can grow & advance your career.
Job Responsibilities:
- Plan, setup, and execution of performance campaigns across SEM, Social and Display/Programmatic
- On-going optimization to achieve clients KPI target
- Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
- Proactively identity initiatives and opportunities for your market, aligned against local market KPIs
- Lead the coordination, preparation, and execute multi-channel strategies
- Proactively supply solutions to troubleshoot any account issues when budget and bid pacing, including major volume or cost shifts.
- Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyze and format data, supply insights and commentary
- Lead the preparation and rationale of paid media recommendations, new tactics, and annual plan presentations for your given market/s
- Produce case studies and best practices on campaigns that best utilized data/research products, including insights from 3rd Party Sources
- Lead the communication and maintain effective relationships within the internal team and client business units
- Strong communicator and storyteller, possesses excellent verbal, written and presentation skills derived from data
Job Requirements:
- 4+ years relevant, hands-on campaign management experience (SEM, Social & Display/Programmatic)
- Expertise on Google Ads, Facebook Ad Manager and DV360
- Familiar with Google Marketing Platform (e.g. SA360, DV360, Campaign Manager)
- Excellent verbal and written communication skills in English
- Able to produce high quality work within a fast paced, dynamic environment
- Understanding of web analytic metrics
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Develops knowledge of clients business, competition and latest industry news and trends
- Completion of Google Certification Programs (AdWords, Facebook Blueprint, YouTube, GDN)
- Strong attention to detail
- Prior experience in a media agency preferred
- A Can Do attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, and with clients
