About the Role:
The Partnership Manager is responsible for developing and managing strategic partnerships, collaborations, and event initiatives that strengthen the company's brand presence and drive business growth. The role combines relationship management, business strategy, and event execution working closely with internal teams and external partners to maximize partnership impact through co-marketing, industry events, and joint campaigns.
1. Key Responsibilities:
Partnership Development & Management
- Identify and establish strategic partnerships with industry players, resellers, associations, and ecosystem partners.
- Manage existing partner relationships to ensure mutual growth and satisfaction.
- Develop and execute partnership strategies to increase product adoption and market visibility.
- Negotiate and manage partnership agreements, ensuring clear deliverables and KPIs.
Event Planning & Execution
- Plan and manage company and partner-related events including trade shows, product launches, seminars, and networking sessions.
- Oversee event logistics from budgeting and vendor coordination to on-site execution
- Collaborate with partners on joint sponsorships, booths, and speaking opportunities.
- Drive pre-event marketing, post-event analysis, and performance reporting to assess event ROI.
- Represent the company at industry events to expand networks and explore new collaborations.
Strategic Planning & Execution
- Conduct market research to identify potential partnership opportunities aligned with business goals.
- Develop partnership proposals, joint marketing plans, and co-branded initiatives.
- Collaborate with the marketing team to co-create campaigns, events, or initiatives with partners.
Performance Tracking & Reporting
- Monitor and evaluate partnership performance using relevant metrics.
- Prepare regular management reports and provide insights on ROI and potential improvements.
Cross-functional Collaboration
- Work closely with sales, marketing, and product teams to align partnership activities with go-to-market strategies.
- Coordinate partner enablement and training sessions to ensure partners are equipped with up-to-date product knowledge.
2. Qualifications & Skills:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 46 years of experience in partnership management, business development, or event marketing.
- Proven ability to build and manage strategic partnerships that drive business growth.
- Strong communication, negotiation, and relationship management skills.
- Hands-on experience in planning and executing events, campaigns, and co-marketing initiatives.
- Excellent project management and organizational skills with attention to detail.
- Data-driven mindset with the ability to measure and optimize partnership performance.
- Proactive, collaborative, and adaptable in a fast-paced environment.
3. Key Competencies
- Strategic relationship management
- Event planning and execution
- Communication and stakeholder engagement
- Analytical and results-oriented mindset
- Team collaboration and adaptability
- Accountable and show accountability
- Be the face of the company in front of partners
