Online Marketing Manager

• Lead the team in charge of paid media channels (Google Ads, Facebook Ads, Google Shopping, app install campaigns, user registration, retargeting, etc.)
• Define the acquisition strategy by country and channel, balancing scale, CAC, and quality of acquired users
• Guide budget allocation based on ROI, incrementality, and payback analysis by channel
• Identify efficiency and growth opportunities within media investments, including new channels and formats.
• CRM
• Lead the CRM team, responsible for communicating with the user base via in-app push notifications, email, and other owned channels
• Design and evolve lifecycle journeys (activation, repurchase, reactivation, and churn prevention) across the full user lifecycle
• Manage voucher and incentive budget, defining segmentation, mechanics, and values with a focus on return and efficiency
• Drive an A/B testing culture (vouchers, messaging, timing, channels), ensuring documented and scalable learnings
• Track churn, retention, purchase frequency, and CRM channel ROI, proposing corrective and optimization actions
• Affiliates Leadership
• Lead the commission-based affiliate program, with the goal of scaling sales without heavy reliance on fixed investment
• Define the strategy for sourcing and managing relationships with creators, KOLs, and UGCs, as well as the commission model and program rules
• Track program performance (GMV, orders, commission cost, ROI) and partner quality, optimizing item mix and incentives views, and financial planning
• People & Stakeholder Management
• Lead, develop, and give feedback to team leads and members, supporting hiring, performance, and career growth
• Align priorities across verticals and markets (Argentina and Mexico), ensuring focus and appropriate allocation of effort
• Communicate results, learnings, and recommendations clearly to leadership and other teams, with data-driven storytelling.

Requirements:

. Degree in Business Administration, Economics or Engineering.

. Prior experience leading teams, including people management and development.

. Experience with budget management, channel-level ROI analysis, and data-driven decision making.

. Strong analytical and logical reasoning skills, with advanced Excel.

. Fluent English (reading, writing, and speaking - regular international meetings).

. High sense of ownership, proactivity, and orientation to results.

. Strong communication and storytelling skills.