Main duties
- Develop and execute on-trade sales strategies to achieve monthly and annual sales targets
- Manage and expand relationships with hotels, restaurants, bars, and clubs in assigned territories
- Identify new business opportunities and secure new on-trade accounts
- Conduct product presentations, tastings, and training for trade customers and their staff
- Monitor market trends, competitor activities, and customer feedback to inform sales approach
- Negotiate pricing, promotions, and contract terms in line with company policies
- Work closely with marketing to plan and execute brand activations and events
- Prepare and submit regular sales reports, forecasts, and account updates
- Ensure timely payment collection from trade accounts in collaboration with finance team
- Represent the company professionally at trade shows, networking events, and industry functions
Team goals and deliverables
- Build strong rapport with existing key accounts and identify quick-win upsell opportunities
- Familiarise with company product portfolio and brand stories to conduct confident presentations
- Develop a strategic plan for expanding coverage of high-potential venues
- Implement at least 2-3 successful brand activation campaigns in collaboration with marketing
- Maintain high customer retention rates and positive client feedback scores
Ongoing / Annual Deliverables
- Meet quarterly and annual sales KPIs for revenue, volume, and account growth
- Maintain accurate CRM and sales reporting data
- Deliver effective trade training and education sessions to boost sell-through at partner venues
- Contribute to the development of long-term partnerships with premium on-trade outlets
