1. Brief Description

The Media Manager leads the APEC Secretariat's media engagement and public communication efforts. This role is critical to shaping and amplifying APEC's public voice, ensuring accurate and timely coverage of its initiatives, events, and policy outcomes. The Media Manager is responsible for developing and executing proactive media strategies, supporting coverage for APEC meetings, and producing high-quality content that resonates with regional and global audiences.

Working closely with internal teams and external partners, the Media Manager will cultivate strong relationships with journalists, provide strategic advice to internal stakeholders, and strengthen APEC's media presence across traditional and digital platforms.

2. Key Result Areas

Key deliverables

• Develop and implement APEC's proactive media strategy, tailored to regional and international media environments and aligned with APEC's communications goals.
• Build and sustain strong relationships with journalists, editors, producers and regional correspondents to ensure fair and consistent media coverage.
• Lead the creation of accurate, clear and timely media materials, including press releases, statements, speeches, talking points, op-eds and media kits, that help bring APEC's work to life through real-world narratives, stakeholder voices and policy relevance.
• Coordinate all press-related logistics at APEC events, including media accreditation, press briefings, scheduling of interviews and on-site media support.
• Track media coverage, analyze sentiment and share of voice and prepare impact reports with actionable insights for strategic refinement.
• Provide media guidance and briefings to APEC Secretariat spokespeople and support host economies and policy leads in managing external media engagements.

Measurement

• Consistent content on APEC-owned channels: Regular and timely publication of high-quality media content across APEC's official communication platforms, ensuring clarity and message alignment.
• Coverage of APEC's work: Positive uptake of APEC narratives in the media, including quoted spokespeople, contextual storytelling and accurate framing of policy issues.
• Media engagement and relationships: Strong and active media relationships built through consistent interaction, trusted access and collaboration with regional and international media professionals.
• Internal and external feedback: Positive responses from APEC leadership, relevant internal stakeholders, member economies, host communication teams, and media contacts regarding professionalism, timeliness and value of media engagement efforts.
• Strategic use of media analytics: Application of media monitoring insights and trend analysis to continuously improve outreach impact and narrative coherence.