Marketing Specialist

The Marketing Specialist supports the planning and execution of integrated marketing campaigns across paid media, e-marketplaces, social and content marketing, creator and affiliate partnerships, and livestream commerce. Working closely with the Marketing Manager/Lead and relevant capability teams, the role coordinates day-to-day campaign workstreams, ensures accurate and timely delivery, monitors performance, implements approved optimizations and prepares campaign reports and insights.

Campaign Planning & Execution

· Develop and execute integrated marketing campaigns across e-marketplaces, digital paid media, social and content marketing, creator partnerships, and livestream commerce.

· Translate client briefs into campaign plans, timelines and actionable workstreams.

· Coordinate campaign deliverables, timelines and dependencies across internal teams and external partners.

· Ensure campaigns are executed accurately, on schedule and according to agreed objectives.

· Perform quality assurance before campaign launch.

Campaign Management & Optimization

· Monitor and track campaign metrics performance and identify optimization opportunities.

· Work with the relevant internal teams to implement improvements.

· Prepare campaign reports and post-campaign insights.

· Maintain campaign benchmarks and best practice documentation.

Content, Media & Creator Coordination

· Coordinate with designers, creators and KOLs to deliver on brand's brief.

· Support social, content and livestream initiatives.

· Stay updated on platform trends and consumer behavior.

Client & Project Management

· Collaborate with internal and external stakeholders to ensure the successful implementation of strategies & projects

· Build effective day-to-day working relationships with clients and external partners.

· Manages client expectations and delivery across all campaigns

· Serve as the day-to-day contact for assigned campaign workstreams.

· Provide campaign updates and manage timelines.

· Identify project risks and escalate where appropriate.

· Maintain organized documentation and trackers.

Operational Excellence

· Support budgeting and billing processes.

· Maintain campaign documentation and improve internal workflows.

Requirements

· 1 – 2 years of experience in digital or integrated marketing.

· Hands-on experience with marketplace advertising platforms (e.g. Lazada, Shopee, TikTok Shop) is an advantage

· Knowledge of paid media, social media, content, KOL/influencer marketing, livestream commerce and eCommerce.

· Excellent analytical and problem-solving skills.

· Strong presentation, communication and stakeholder management skills.

· Ability to manage multiple campaigns simultaneously, and to work independently collaborating effectively within cross-functional teams.

· Strong proficiency in Microsoft Office; marketing analytics experience is needed

· Excellent written and verbal communication skills in English

· Ability to work independently with minimal direction, seeking coaching and guidance as needed.

· Flexibility to support campaign peaks and scheduled livestreams, which may occasionally fall outside standard working hours.