About the Role
We're looking for an experienced marketing partner to join the Dify team, taking ownership of offline event execution, online marketing and community support, and local market development. This role is the core marketing operator for the Hong Kong and Southeast Asia (HK & SEA) market, directly supporting business expansion and brand building.
We're looking for someone with an AI mindset — someone who leverages AI tools to work more efficiently and can independently drive initiatives from planning through to execution.
What You'll Do
1. Offline Events
- Serve as the on-site lead for HK & SEA offline events, owning event planning, venue coordination, on-site execution, pre- and post-event promotion, and performance tracking
- Support trade shows, forums, talks, and other offline events (on-site assistance, materials preparation, guest hosting, etc.)
2. Online Marketing & Community
- Support online marketing campaigns and community operations, including but not limited to: social content updates, localization of English content, pre- and post-event promotion, and performance tracking
- Reach out to HK & SEA users, build relationships, and channel feedback back into the community
3. Local Market Development
- Define the HK & SEA Ideal Customer Profile (ICP) and target audience segments
- Run demand generation campaigns and track leads from acquisition through conversion
- Produce localized marketing assets (use cases, customer stories, competitor comparison sheets, etc.)
- Partner with the sales team to convert marketing outcomes into sales opportunities
Requirements
- Chinese speaker with business-level English (both written and spoken)
- Experience executing events (any scale, but you must be able to independently handle on-site operations)
- Familiarity with the HK & SEA tech community and developer culture
- Genuine interest in AI products, developer tools, SaaS, or open-source software
- Able to commit to 20 hours per week on a consistent basis
Nice to Have
- Background in marketing, business, computer science, or a related field
- Community management experience (Facebook Groups, LinkedIn, Discord, etc.)
- Regular use of AI tools to boost personal productivity
- Familiarity with the HK & SEA developer and startup ecosystem (iThome, Meetup culture, etc.)
- Business-level Japanese communication
What You'll Gain
- Hands-on involvement in building out the HK & SEA market and marketing function at a global open-source AI company
- Collaboration with Dify's Japan office and other regional teams, gaining cross-market B2B marketing experience
- A front-row seat to the AI Agent / LLM application industry, with ongoing exposure to the latest technical trends and enterprise use cases
Logistics:
- Type: Part-time, 20 hours per week
- Location: Must be based in Singapore. Remote by default, with availability to support offline events in person.
