Product Marketing Specialist

Company Description

Insight Genesis leverages advanced AI to predict human behavior and deliver actionable, personalized insights across key life areas. The platform unifies financial, human resource, education, and health/wellness verticals, addressing challenges faced by individuals, particularly in unbanked and emerging markets. By integrating data, behavior, and predictive AI, Insight Genesis provides tailored recommendations that empower individuals to make informed decisions in finance, career, education, and health. Our mission is to replace traditional, siloed systems with an intelligent ecosystem that focuses on personalization and real-world impact.

Role Description

This is a full-time remote role for a Product Marketing Specialist. In this position, you will lead market research efforts, develop and execute go-to-market strategies, and collaborate across teams to align product positioning with market needs. You will work closely with sales teams to support product launches and create compelling marketing collateral to engage target audiences. Regular tasks include analyzing market trends, crafting messaging strategies, and ensuring product success through effective marketing initiatives.

Qualifications

• Comment and follow our social media now
• Expertise in Market Research and Go-to-Market Strategy to identify opportunities and build tailored marketing plans
• Strong Communication skills to create persuasive messaging and collaborate with cross-functional teams
• Familiarity with Product Management and Sales to connect product features with customer needs and support successful product adoption
• Proactive approach to problem-solving and a results-driven mindset
• Bachelor's degree in Marketing, Business, or related field; equivalent experience will be considered
• Knowledge of data-driven tools and platforms, and interest in AI-driven technologies is a plus