Marketing Specialist

At ADDX, we're transforming access to private markets through technology and innovation. As a Marketing Specialist, you'll play a key role in bringing investment opportunities to market, engaging investors through impactful campaigns, and creating content that makes complex financial products accessible and compelling.

This is an excellent opportunity for a marketing professional who enjoys combining creativity, analytics, and storytelling in a fast-growing fintech environment. You'll work closely with teams across Private Capital Markets, Product, Data, Design, Legal, and Compliance to drive investor engagement, product adoption, and brand growth.

1. Product launches

• Plan, execute and analyse SP, CP and fund launch campaigns
• Translate product features, risks and value propositions into clear investor-facing messaging
• Partner with PCM, Product, Data, Design, Legal and Compliance for aligned messaging and on-time delivery
• Measure launches against KPIs (transaction volume, MAU, engagement) and apply learnings to future campaigns
• Maintain the master marketing calendar to avoid overlaps and maximise impact

2. Investor engagement and retention

• Drive platform engagement depth and MAU growth through ongoing communications
• Build, test and deploy campaigns in Braze/CleverTap: email, push notifications, tray notifications
• Apply audience segmentation, personalisation and A/B testing to lift engagement and conversion
• Monitor engagement metrics and surface insights for retention strategy

3. Educational content

• Produce clear content that simplifies complex investment topics for accredited and high-net-worth investors
• Cover explainers, product insights, market perspectives, in-app content and FAQs
• Work with PCM, Legal and Compliance to ensure accuracy and consistency
• Build and maintain ADDX's investor knowledge base

4. LinkedIn and spokesperson content

• Support LinkedIn content for four designated ADDX spokespeople and ADDX's company channels
• Ideate posts that build thought leadership, grow followers and expand reach
• Align spokesperson content with brand messaging and regulatory guidelines

5. User growth ideas (B2B and B2C)

• Generate concepts for investor acquisition: social campaigns, referral programmes and partnership activations
• Work cross-functionally to test acquisition ideas from ideation to pilot

6. Events

• Coordinate investor events, webinars and client engagement activities, with PCM co-leads where activation-related
• Manage logistics, timelines, stakeholders and vendors
• Develop event materials, invitations, registration communications and post-event follow-ups

7. PR support

• Help prepare press releases and media briefs
• Support agency coordination and briefing for campaigns, launches and announcements
• Keep PR messaging consistent with investor-facing communications

Requirements

• Bachelor's degree in Business, Marketing, Communications, Finance or a related field
• 1–2 years of experience in marketing, content or communications, preferably in financial services or fintech
• Experience running campaigns across channels such as email, social, and events, for either B2B or B2C
• Familiarity with marketing automation tools and social media (Instagram, LinkedIn) analytics and scheduling tools
• Understanding of or strong interest in financial services industry
• Familiarity with MAS rules on financial promotions and compliance-reviewed approval processes, or willingness to learn them quickly
• Comfort working with data to measure and improve campaigns

Due to our limited capacity, we regret that only shortlisted candidates will be notified.