Develop and execute marketing plans for mobile services, design marketing campaign strategies, including advertising, promotional activities, and partnership promotions, to drive user growth, increase brand awareness, and improve market share;
Collaborate closely with the product development team to ensure marketing strategies are aligned with product features and updates;
Manage social media operations, including account management on various platforms, responding to comments, liaising with KOLs (Key Opinion Leaders), content creation, ad placements, and community management;
Design and produce marketing materials;
Evaluate the effectiveness of marketing activities and promotional channels, and analyze data from activities, such as user conversion rates, sales, and market feedback;
Complete other tasks assigned by the company.
Educational Background
Bachlors degree or higher
Competencies
Strong communication and coordination skills, with proficiency in daily communication in both Mandarin and English
Familiar with the company's main business and products, and knowledgeable about the relevant market management regulations and policies; proficient in using Excel and other data analysis tools.
