Marketing Manager

Role Summary

The Marketing Manager / Head of Marketing is responsible for leading the overall marketing strategy, brand growth, and campaign execution across all company brands, including InstaPod and OSG. This role owns the marketing direction, budget allocation, performance tracking, and team leadership to drive revenue and brand visibility.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy for InstaPod and OSG

• Define annual and quarterly marketing goals aligned with business targets

• Lead and mentor the marketing team (brand, content, performance, partnerships)

• Coordinate cross-department collaboration with product, operations, and sales

Campaign Management

• Plan and oversee multi-channel campaigns (social media, paid ads, influencer, PR)

• Ensure campaigns deliver measurable ROI and brand growth

• Launch new products and marketing initiatives

Budget & Performance Management

• Own the marketing budget and allocate resources across channels

• Track KPIs including CAC, ROAS, conversion rates, and customer growth

• Optimize marketing spend based on performance insights

Brand Growth

• Drive brand awareness and positioning in the Southeast Asia market

• Identify new growth channels and partnerships

• Oversee brand reputation and communication strategy

Requirements

• 3+ years experience in marketing leadership or senior marketing roles

• Experience managing marketing campaigns and teams

• Strong analytical skills and understanding of marketing metrics

• Experience with digital marketing, social media, and growth strategies

• Strong communication and leadership abilities