Senior Marketing Manager (1 Year Contract - Maternity Coverage)

Key Responsibilities

1. Regional Marketing Leadership & Strategy

• Lead the regional marketing agenda across APAC markets, setting clear priorities aligned with commercial objectives and distributor needs.
• Execute global brand, product, and sponsorship strategies through APAC specific plans, campaigns, and activation frameworks.
• Deliver the approved APAC marketing plan, ensuring continuity against sales targets, market maturity, and agreed investment priorities.
• Track performance and effectiveness of marketing initiatives, optimising execution based on results and distributor feedback.

2. Branded Workshop & Mechanic Programme

• Own the day-to-day management and execution of Gulf's Branded Workshop and Mechanic programmes across APAC, ensuring alignment with global frameworks and regional commercial priorities.
• Support distributors in recruiting, onboarding, and managing branded workshops, ensuring clear understanding of programme standards, benefits, and obligations.
• Ensure consistent implementation of workshop standards covering branding, signage, POSM, merchandising, promotions, and customer experience.
• Act as the regional point of contact for sales on all branded workshop matters, providing guidance, troubleshooting issues, and supporting rollout milestones.
• Coordinate workshop related marketing activations including mechanic promotions, loyalty programmes, incentive schemes, and local campaigns.
• Track and report on programme KPIs including network growth, compliance, volume contribution, and distributor adoption.
• Support ongoing optimisation of the programme by identifying execution gaps and recommending practical improvements (without redesigning core frameworks).

3. Sponsorships, Incentive Programmes & Event Activation

• Manage regional sponsorships, partnerships, and incentive programmes to support brand visibility, distributor engagement, and workshop acquisition.
• Execute and localise global sponsorship assets (e.g. F1 and MotoGP) through APAC distributor and customer activations.
• Lead planning and delivery of key regional events, conferences, and customer engagements already in the calendar.
• Manage incentive trips and major events against approved business cases, budgets, and ROI expectations.

4. Digital, Website & Social Media

• Oversee APAC digital marketing activity including social media, campaigns, landing pages, lead capture, and performance tracking.
• Maintain and monitor all social media accounts (Facebook, Instagram, TikTok), ensuring brand consistency and compliance.
• Review, approve, and guide local market content balancing local relevance with global brand standards.
• Coordinate content calendars, cross-posting, and campaign execution across markets.
• Ensure APAC website content remains accurate, current, and aligned with product information.

5. Sales Enablement & Distributor Support

• Develop and deliver regional sales enablement tools, including brochures, catalogues, and the Distributor Value Proposition deck.
• Lead product CVP and brand training for distributors, sales teams, and key customers (including workshops and mechanics), ensuring consistent understanding of Gulf's portfolio, positioning, and brand standards.
• Support key distributor onboarding sessions, customer visits, and commercial presentations as required.

6. Product & Portfolio Management (Automotive Focus)

• Oversee the execution of the APAC product portfolio to achieve agreed gross margin and volume targets, ensuring distributors and sales teams have the right products at the right time.
• Coordinate regional input into new product introductions, portfolio updates, and product transitions to ensure market readiness.
• Support product launches by aligning sales, supply chain, regulatory, and marketing teams, ensuring smooth execution across all markets.
• Focus primarily on the automotive segment (cars and motorcycles) while providing support for adjacent categories as needed.

7. Budget & Agency Management

• Manage the APAC marketing budget, ensuring spend remains within approved limits and aligned to priority activities.
• Oversee agencies, suppliers, and event partners to ensure delivery is on time, on budget, and on brand.
• Monitor marketing expense submissions from markets, agencies, and distributors to ensure accuracy, completeness, and compliance with approved budgets.

Key Skills and Personal Attributes

Academic Qualifications:

• Bachelor's degree in Marketing or a related field MBA or Master's in a relevant field is preferred.

Experience:

• Minimum 7+ years of experience in APAC regional marketing leadership, with proven ability to lead and execute end-to-end marketing strategies across multiple markets with varying levels of maturity.
• Strong capability in translating global brand, product, and sponsorship strategies into locally relevant and commercially effective programmes.
• Extensive experience in distributor and channel marketing, working within indirect sales models and supporting distributor-led execution.
• Hands-on management of branded network and loyalty programmes, including workshop, mechanic, or retail networks, with responsibility for recruitment, compliance, activation, and performance tracking.
• Solid background in automotive and motorcycle portfolio management, including product launches, portfolio optimisation, and lifecycle management.
• Proven experience in sponsorships, incentive programmes, and event activation, delivering regional and market-level campaigns with clear ROI focus.
• Strong understanding of digital and social media marketing, including management of campaigns and content across Facebook, Instagram, and TikTok, with performance monitoring and governance.
• Demonstrated ability in sales enablement and commercial training, developing tools and delivering product and brand training to distributors, sales teams, and key customers.
• Proven experience in budget management, agency oversight, and stakeholder management, ensuring on-time, on-budget, and on-brand delivery.
• Strong track record of cross-functional and cross-cultural collaboration, working effectively with global, regional, and local teams across APAC.

Skills:

• Sales enablement and commercial training development and delivery.
• Marketing budget management and agency oversight.
• Strong stakeholder management across global, regional, and local teams.
• Cross-functional and cross-cultural collaboration in APAC environments.
• Strong analytical, planning, and performance tracking skills.
• Excellent communication, presentation, and influencing skills.