Marketing Manager

Company

Koocester Group

Location

Singapore

Work Arrangement

On-site

Role Objective

Your job is to lead Koocester's marketing department and turn content, campaigns, and audience attention into measurable business growth.

You will manage and train the team across:

• Video editors
• Copywriters
• Producers
• Events
• Social Media Manager

This role is not just about planning content. You are responsible for building a marketing engine that creates reach, trust, leads, enquiries, and revenue opportunities.

Key Responsibilities

1. Marketing Strategy & Campaign Planning

• Plan and execute marketing campaigns across Koocester's platforms
• Build campaign ideas that drive views, leads, enquiries, and brand trust
• Translate company goals into clear marketing actions
• Identify which campaigns should focus on awareness, leads, sales, recruitment, or positioning
• Ensure every campaign has a clear objective, CTA, target audience, and success metric

2. Manage & Train the Marketing Team

You will manage and improve the performance of:

Department / Role

What You Are Responsible For

Video Editors

Improve editing quality, retention, pacing, storytelling, and turnaround time

Copywriters

Improve hooks, captions, CTAs, scripts, landing page copy, and campaign messaging

Producers

Improve video angles, guest sourcing, shoot planning, interview quality, and marketing direction

Events Team

Improve event marketing, attendance, lead capture, sponsorship opportunities, and post-event content

Social Media Manager

Improve posting strategy, content calendar, platform growth, engagement, and reporting

Your job is to make the team sharper, faster, and more commercially effective.

3. Content & Video Performance

• Review video ideas before production
• Improve hooks, storylines, CTAs, captions, and content structure
• Ensure videos are not only viral, but commercially useful
• Train producers and editors to think beyond nice video and focus on audience retention, trust, and conversion
• Analyse winning videos and turn them into repeatable frameworks

4. Lead Generation & Funnel Improvement

• Build and improve lead capture funnels
• Work on CTAs, landing pages, forms, campaign flows, and lead qualification
• Ensure leads are properly tracked, tagged, and handed over to sales
• Analyse which videos and campaigns generate the best leads
• Improve conversion from attention to enquiry

5. Campaign Execution & Internal Coordination

• Coordinate campaign execution between producers, editors, copywriters, events, social media, and sales
• Ensure everyone understands the campaign objective
• Keep timelines, deliverables, and responsibilities clear
• Make sure campaigns move from idea to execution without getting stuck in endless discussion
• Conduct campaign reviews and improve the next execution

6. Performance Tracking & Reporting

• Track campaign performance weekly
• Review views, retention, engagement, leads, lead quality, conversion, and revenue influence
• Prepare clear marketing reports for management
• Identify what is working, what is failing, and what needs to change
• Use data to train the team and improve future campaigns

Requirements

Must Have

• Minimum 3-5 years of marketing experience
• Experience managing marketing, content, creative, or campaign teams
• Able to work on-site in Singapore
• Strong understanding of TikTok, Instagram, short-form video, and content marketing
• Able to guide video editors, copywriters, producers, events, and social media teams
• Strong campaign planning and execution ability
• Able to create marketing angles, hooks, CTAs, and campaign ideas
• Comfortable with performance tracking and marketing reports
• Able to manage multiple campaigns and team members at once
• Strong leadership, communication, and coordination skills

Good to Have

• Experience in lead generation
• Experience with landing pages, funnels, CRM, or ads
• Experience working with sales teams
• Familiarity with HubSpot, Lark, Meta Ads, TikTok Ads, ManyChat, or similar tools
• Experience in media, agency, property, interior design, automotive, finance, F&B, or lifestyle industries

Who This Role Is For

This role is for someone who:

• Can lead a marketing team, not just do marketing tasks
• Knows how to turn content into business outcomes
• Can train creatives to think commercially
• Can improve weak hooks, weak edits, weak CTAs, and weak campaigns
• Can manage producers, editors, copywriters, events, and social media without chaos
• Can balance creativity with numbers
• Can take ownership of results

Who This Role Is Not For

This role is not for someone who:

• Only wants to post content
• Only cares about aesthetics
• Cannot train or manage people
• Cannot handle performance targets
• Avoids accountability
• Needs constant direction
• Blames the algorithm before fixing the hook, angle, offer, CTA, or funnel

Success Looks Like

You are successful when:

• Koocester campaigns generate consistent leads and enquiries
• Producers create stronger angles and better shoot plans
• Editors improve retention and storytelling
• Copywriters write sharper hooks, CTAs, and campaign copy
• Events generate better attendance, content, and lead capture
• Social media execution becomes more organised and effective
• Sales receives better-quality leads
• Marketing becomes a revenue engine, not just a content department