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MARKETING MANAGER

2-5 Years
SGD 3,500 - 6,500 per month
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  • Posted 59 minutes ago
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Job Description

1. Strategy & Market Analysis

  • Market Research: Conduct market research, profile customer segments, and build buyer personas to understand target audience pain points.
  • Brand Positioning: Develop Go-To-Market (GTM) strategies and marketing mixes (Product, Price, Promotion, Place).
  • Lead Generation: Identify new business opportunities and devise strategies to increase market share. [1, 2, 3, 4]

2. Campaign Execution & Content Management

  • Campaign Management: Oversee the development and logistics of advertising, email, social media, and paid media campaigns.
  • Content Oversight: Ensure all brand collaterals align with the company voice and effectively engage the target market.
  • Events & Promotions: Manage the execution of trade shows, conferences, and promotional events. [1, 2, 3, 4, 5]

3. Data Analytics & Performance Measurement

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Job ID: 148372315

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Skills:

SEOChannelMarketing StrategyPublic RelationsSocial MediaAssessingProduct MarketingDigital MarketingMarketingLead GenerationB2bProject ManagementBrand AwarenessBudgetsAdvertisingStrategy