Marketing Manager (International Marketing)

Reporting to: Vice President, Business Development

About Dealfeng

Dealfeng New Energy is a leading developer and manufacturer of Wind-Assisted Propulsion Systems (WAPS), providing innovative solutions to help the maritime industry reduce fuel consumption and carbon emissions.

With world-class manufacturing capabilities and a growing international customer base, Dealfeng is expanding globally and is looking for a highly motivated Marketing Manager to strengthen our international brand, support business development, and position the company as a leader in sustainable maritime technology.

Position Summary

The Marketing Manager will be responsible for planning and executing Dealfeng's international marketing activities. Working closely with the Business Development and Engineering teams, this role will develop compelling marketing content, enhance the company's global visibility, support customer engagement, and generate qualified business opportunities.

This is a hands-on role suited to a proactive marketer who enjoys working in a fast-growing technology company and is comfortable translating complex engineering concepts into clear, customer-focused messaging.

Key Responsibilities

Brand & Digital Marketing

· Own and be the custodian of Dealfeng's global brand and marketing across owned platforms (website, LinkedIn, email) for key maritime markets.

· Build and run international campaigns aligned to business goals and tracked against key performance indicators like brand visibility, traffic and qualified leads.

· Manage agencies on SEO and digital advertising where needed.

Content, Market Intelligence & Sales Enablement

· Own and plan an evergreen content calendar. Turn complex technical topics into clear engaging content.

· Work on sales enablement collateral with engineering and business development e.g. brochures, presentations, white papers, case studies and fuel-saving analyses.

· Monitor industry developments, including decarbonization regulations and competitor activities.

Events, PR & Communications

· Lead and execute on Dealfeng's presence at major shows, such as SMM Hamburg, Sea Japan, Sea Asia, and Singapore Maritime Week.

· Build relationships with maritime media and industry bodies. Write press releases and announcements as required.

· Support award submissions and interviews where applicable.

Sales Support

Develop marketing tools that help the sales team communicate value effectively, including:

Marketing Performance

Track and report key performance indicators, including:

· Website traffic

· Marketing-qualified leads

· LinkedIn engagement

· Campaign performance

· Event outcomes

· Brand visibility

Recommend improvements based on data and market feedback.

Qualifications

· Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.

· 3–5 years of experience in B2B marketing.

· Experience in maritime, offshore, industrial equipment, manufacturing, energy, or clean technology industries is highly preferred.

· Proven experience managing international marketing activities.

· Excellent written and verbal communication skills in English.

· Strong project management and organizational skills.

· Experience managing websites, social media, and digital marketing campaigns.

· Ability to work effectively with technical and commercial teams.

Preferred Skills

Experience with:

· Maritime or industrial exhibitions

· Technical content development

· LinkedIn marketing

· Graphic design software (Adobe Creative Suite or Canva)

· Video production and editing

· Marketing analytics tools

Knowledge of maritime decarbonization regulations such as IMO GHG Strategy, EU ETS, FuelEU Maritime, and Wind-Assisted Propulsion Systems would be an advantage.

Personal Attributes

· Self-motivated and results-oriented.

· Strong written communication and storytelling skills.

· Able to simplify technical concepts for commercial audiences.

· Creative, detail-oriented, and highly organized.

· Comfortable working in a dynamic, fast-growing environment.

· Collaborative team player with excellent interpersonal skills.

· Willing to travel internationally as required.

Key Performance Indicators (KPIs)

· Increase international brand awareness.

· Generate qualified marketing leads.

· Deliver high-quality marketing materials on schedule.

· Improve website traffic and engagement.

· Grow LinkedIn followers and industry engagement.

· Successfully execute international exhibitions and events.

· Increase media coverage and industry visibility.

· Support business development through effective sales enablement materials.

Why Join Dealfeng

· Be part of a company driving the decarbonization of the global shipping industry.

· Work with innovative wind-assisted propulsion technologies that deliver measurable environmental and commercial benefits.

· Collaborate with leading ship owners, shipyards, classification societies, and maritime partners worldwide.

· Join a fast-growing international team with opportunities for career development and progression into a leadership role.

· Contribute directly to building a globally recognized clean maritime technology brand.