Marketing Manager

About HOMIE :

HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we have grown from a small start-up into a well-established brand serving families through a full omni-channel experience. We focus on providing simple, high-quality products with care and purpose.

Key Responsibilities:

• Develop and implement integrated marketing strategies aligned with the company's business objectives

• Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support

• Oversee content planning and creation to ensure consistent brand messaging across all channels

• Analyse marketing performance metrics and prepare reports to evaluate campaign effectiveness

• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

• Manage relationships with external vendors, agencies, and partners where required

• Collaborate closely with internal teams to ensure alignment between marketing, sales, and operations

• Monitor budgets and ensure marketing activities are executed efficiently

Job Requirements :

• Ability to communicate clearly and effectively

• Customer-oriented and responsible work attitude

• Basic numeracy skills for handling transactions

• Ability to work independently and as part of a team

• Willingness to work rotating shifts, including weekends and public holidays

• Prior retail or customer service experience is an advantage but not mandatory

• Willingness to learn and adapt to operational needs