MARKETING MANAGER

Job Responsibilities

• Develop and implement marketing strategies to promote the bar and club, increase customer traffic, and enhance brand awareness.
• Plan and execute marketing campaigns for nightlife events, themed parties, live entertainment, promotional nights, and special occasions.
• Manage social media platforms, including Facebook, Instagram, TikTok, and other digital marketing channels, to engage customers and promote upcoming events.
• Coordinate with DJs, performers, influencers, and business partners to develop promotional activities and attract new customers.
• Design and oversee promotional offers, membership programmes, customer loyalty initiatives, and special packages to encourage repeat visits.
• Conduct market research and analyse customer preferences, competitors activities, and industry trends to identify new marketing opportunities.
• Develop marketing budgets, monitor campaign expenditure, and evaluate the effectiveness of promotional activities.
• Work closely with the operations team to coordinate marketing campaigns, events, and promotions in line with business objectives.
• Build and maintain relationships with corporate clients, event organisers, suppliers, and other relevant business partners.
• Monitor marketing performance, prepare reports on campaign results and customer engagement, and recommend improvements to increase sales and profitability.

Job Requirements

• Minimum Bachelor's degree in related field.
• Relevant experience in marketing, preferably in the bar, nightclub, hospitality, entertainment, or F&B industry.
• Strong knowledge of digital marketing, social media management, online advertising, and promotional campaign planning.
• Excellent communication, interpersonal, negotiation, and presentation skills.
• Ability to plan, organise, and manage events, promotional campaigns, and multiple projects simultaneously.
• Good analytical skills to assess market trends, customer behaviour, campaign performance, and business opportunities.
• Creative thinking and the ability to develop effective marketing strategies to attract and retain customers.
• Strong organisational skills, attention to detail, and the ability to work independently as well as with a team.
• Willing to work weekends and Eve of Public Holidays.
• Willing to work late night during weekends.
• Must be highly responsible, with the ability to work under pressure and independently
• Problem Solving Mindset and will always go the extra mile for the events you work on
• Willingness to work flexible hours when required to support events, promotions, and nightlife business activities.
• Good knowledge of the local hospitality and entertainment market will be an advantage.