Marketing Manager

The Marketing Manager (Attachment) will support the company's marketing and branding initiatives to strengthen our presence in the regional IP merchandising and events industry. This role offers hands-on experience in campaign strategy, digital marketing, and event promotion, working directly with licensed brands and creative partners.

- Assist in planning and executing marketing campaigns for product launches, pop-up events, and collaborations.

- Develop engaging social media content, newsletters, and digital advertisements to promote merchandise and brand events.

- Support the creation and distribution of marketing materials including visuals, press releases, and influencer partnerships.

- Conduct market research and competitor analysis to identify new opportunities and consumer trends in the pop-culture retail sector.

- Coordinate with external partners and licensors to ensure brand consistency and compliance with IP usage guidelines.

- Monitor campaign performance and compile marketing reports using analytics tools.

- Provide on-site support during events, exhibitions, and retail activations to ensure smooth marketing execution.