Marketing Manager/ Assistant Marketing Manager

About Bronkhorst Singapore:

Bronkhorst Singapore Pte. Ltd. is a wholly owned subsidiary of Bronkhorst High-Tech B.V., headquartered in the Netherlands. As a regional hub, Bronkhorst Singapore provides application engineering, local sales, and after-sales support for advanced flow and pressure measurement and control solutions. The company specializes in gas and liquid mass flow meters and controllers, pressure controllers, vapor generation systems, and calibration equipment. Serving as a key player in the Asia Pacific region, Bronkhorst Singapore supports customers in countries such as Indonesia, Vietnam, Brunei, Laos, Cambodia, Papua New Guinea, and Timor-Leste-especially where local distributors are not present. With a strong commitment to innovation and customer service, Bronkhorst continues to expand its presence and deliver high-precision solutions tailored to the needs of diverse industries.

Summary:

Bronkhorst Singapore is seeking a dynamic and results-driven Marketing Manager or Assistant Marketing Managerto support our regional marketing initiatives across Southeast Asia plus Taiwan. This role is ideal for a creative and analytical professional passionate about industrial technology and precision instrumentation. The position is responsible for developing a marketing strategy and maintaining and expanding the profile of Bronkhorst within the designated area/ region.

Duties & Responsibilities:

• Translate global strategy into local plans, create customer stories, and execute omnichannel marketing activities.
• Develop and execute integrated marketing campaigns to promote Bronkhorst's flow measurement and control solutions.
• Manage digital marketing channels including website content, SEO/SEM, email marketing, and social media.
• Coordinate with global and regional teams to localize marketing materials and strategies.
• Organize and support trade shows, webinars, and customer events to enhance brand visibility.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor campaign performance and prepare reports with actionable insights.

Qualifications/ Requirements:

• Diploma/ Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in B2B marketing, preferably in industrial or technical sectors.
• Over two years of experience in Taiwan's B2B market. Taiwanese National with proven track record may apply.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a cross-functional environment.

Skills and Abilities:

Content Creation: Ability to craft compelling marketing content for technical products (e.g., brochures, blog posts, case studies).

Digital Marketing: Proficiency in SEO, SEM, email marketing, and social media platforms (LinkedIn, YouTube, etc.).

Campaign Management: Experience in planning, executing, and analyzing multi-channel marketing campaigns.

Event Coordination: Skilled in organizing trade shows, webinars, and customer engagement events.

Market Research: Strong skills in gathering and analyzing market data, customer insights, and competitor intelligence.

CRM & Marketing Tools: Familiarity with tools like HubSpot, Salesforce, Google Analytics, or similar platforms.

Data-Driven Mindset: Ability to interpret marketing metrics and KPIs to optimize performance.

Branding: Understanding of brand positioning and consistency across all touchpoints.

Problem-Solving: Creative approach to overcoming marketing challenges and seizing new opportunities.

Localization: Ability to adapt global marketing strategies to suit local and regional markets.

Collaboration: Comfortable working with cross-functional teams including sales, product, and global marketing.

Project Management: Strong organizational skills to manage multiple projects and deadlines.

Communication: Excellent written and verbal communication skills in English (additional languages are a plus).

Organization Position: The Marketing Manager or Assistant Marketing Manager reports hierarchically to the Vice President of APAC. The hired position does not have any direct reports.