Marketing Manager, Email APAC

Sinch is a global customer engagement platform that provides communication services for businesses across messaging, voice, and email. Sinch's services are used by more than 150,000 businesses, including many of the world's largest tech companies.

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

With presence in more than 60 countries, whether you know us or not, you've definitely used our tech. We reach every phone on earth, with over 147 billion conversations every year.

Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 5,000 employees across 55 different countries.

Sinch is accelerating investment in our email solutions, and APAC is a key growth region. We're hiring our first Marketing Manager, Email APAC - a product-specialist field marketer who will own demand generation and pipeline creation for our email portfolio across Southeast Asia, and ANZ.

You'll lead regional go-to-market execution for one of Sinch's fastest-growing product lines, partnering closely with a dedicated BDR, our APAC sales teams, and our global Email product and marketing groups to drive cross-sell, new logo acquisition, and enterprise expansion.

Sinch's email portfolio includes API-first sending and tracking capabilities, plus deliverability and marketing-focused solutions (e.g., Mailgun and Mailjet)

Key Responsibilities include:

Regional Marketing Plan and Execution (Email)

• Build and execute the APAC go-to-market plan for Sinch Email products, tailored to priority markets and segments (Commercial + Enterprise).
• Translate global positioning into region-ready campaigns, plays, and sales motions that accelerate pipeline.
• Partner with regional sales leadership to define ICPs, priority verticals, target account lists, and quarterly pipeline targets.

Pipeline Generation (Cross-sell, New Logo, Expansion)

• Drive cross-sell into our existing customer base with targeted plays, multi-touch nurture, and account-based programs.
• Support new logo acquisition through integrated demand programs (ABM-lite, digital, partner, and events).
• For strategic enterprise customers, build expansion programs that open new buying centers and uncover new email use cases with sales.

BDR and Sales Alignment

• Operate as the marketing partner to the dedicated email BDR:
• build outbound campaign themes, sequencing support, content offers, and follow-up programs
• run tight feedback loops on conversion, objections, and what's landing in-market
• Equip sellers with talk tracks, competitive context, and proof points, and ensure campaign follow-up is crisp and measurable.

Campaign and Content Excellence

• Plan and deliver integrated campaigns across digital, webinars, partner motions, account-based plays, and targeted field activations.
• Localize and create high-performing assets with global teams: case studies, solution briefs, landing pages, sales decks, and vertical narratives.
• Ensure programs reflect the capabilities of our email suite (e.g., scalable sending via API/SMTP, deliverability tools, security and compliance).

Performance, Reporting, and Optimization

• Own dashboards and weekly readouts across pipeline metrics, funnel conversion, cost per stage, and program ROI.
• Use insights to optimize channel mix, messaging, segmentation, and offer strategy across markets.

Stakeholder Management (APAC + Global)

• Be the connector across APAC marketing, APAC sales, global email product, and global email marketing to keep priorities aligned and execution unblocked.
• Bring market intelligence back to global teams: trends, competitor activity, objections, and customer requirements.

To be successful, you will possess the following skills and attributes:

• Proven B2B field marketing / demand gen experience, ideally in B2B SaaS (APAC regional scope strongly preferred).
• Demonstrated success building pipeline through integrated campaigns (digital, events, ABM-style motions, partners).
• Confidence in marketing technical and product-led solutions (bonus if you've worked with email, CPaaS, APIs, deliverability, or developer-first products).
• Strong commercial orientation: you understand pipeline math, sales stages, and how to build programs that convert.
• Excellent stakeholder management: you can align sales, product, and global teams without overcomplicating execution.
• Comfortable with marketing automation + CRM (e.g., Salesforce) and a metrics-driven operating rhythm

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

We value our team by offering the following;

• WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.

• TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

• STAY HEALTHY: Physical wellness supports mental wellness, so we offer wellness programs

• TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses

• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

• TREAT YOURSELF: Access to rewards programs that offers a wide range of discounts and deals across retail, entertainment and much more.

If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.