I am currently working with a leading financial services firm and they are looking for a Senior Marketing Manager to join their team. Here are some R&Rs for the role:
- Define and implement integrated marketing strategies for regional and global growth.
- Develop go-to-market plans for the region and globally.
- Own marketing planning, budgeting, and performance tracking across all verticals.
- Lead multi-channel campaigns (digital, social, events, PR, partnerships) and optimize for ROI.
- Build a strong brand identity and ensure consistency across all touchpoints.
- Oversee content creation and digital marketing initiatives, including paid media, SEO/SEM, and automation.
- Establish KPIs and drive data-driven decision-making for acquisition and engagement.
