At Chicken Pie Kitchen & Don Signature Crab, we're more than just serving good food we're a homegrown brand that believes in innovation, storytelling, and creating memorable dining experiences. As we expand and explore new concepts, we're looking for a Marketing Manager to lead our brand-building and growth journey.
You get to have the creative freedom and ownership to shape the brand's direction. This role is ideal for someone who excels in content creation, campaign development, and community engagement and wants to see their ideas come to life across multiple platforms.
Formal qualifications (e.g., degree) and marketing experience are a plus, but not a must. If you have the vision, creativity, and skills to take on this role, we want to hear from you.
Roles & Responsibilities
- Create and manage content across platforms such as Instagram, Facebook, TikTok, Telegram, Xiao Hong Shu ().
- Develop, implement, and oversee marketing strategies to increase brand awareness and drive revenue growth.
- Plan and execute campaigns across social media, digital ads, PR, and offline activations.
- Ensure brand consistency across all platforms and touchpoints.
- Build strong relationships with influencers, media, and industry partners.
- Conceptualise and design marketing collaterals (menus, posters, event visuals, digital ads).
- Organise promotions, events, and product launches to engage and grow audiences.
- Track, analyse, and report campaign performance with clear ROI.
- Stay ahead of trends and customer insights to keep the brand relevant.
- Work closely with Operations, Sales, and Finance teams to align marketing with business goals.
Requirements
- Strong in content creation, writing, and visual storytelling.
- Excellent communication skills, creative thinking, and attention to detail.
- Able to work independently in a fast-paced environment and juggle projects.
- Passionate about food, brand building, and creating memorable customer experiences.
Skills
- Relevant marketing experience (F&B, lifestyle, or retail experience preferred).
- Proficient in social media management, with working knowledge ofAdobe Creative Suite (Photoshop/Illustrator), SEO/SEM, Google Analytics, and Meta/Google Ads.
A strong network of influencers, media, and industry partners will be a bonus.
