About the Role
We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of marketing initiatives for a newly established events company under a well-established group. This role is ideal for someone who can build a brand from the ground up, drive B2B engagement, and position the company as a trusted partner across corporate and institutional clients.
Key Responsibilities
Marketing Strategy & Brand Development
- Develop and implement a comprehensive B2B marketing strategy aligned with business goals
- Establish and position the company's brand identity within the events industry
- Identify target markets, client segments, and growth opportunities
- Work closely with leadership to define value propositions and go-to-market strategies
Lead Generation & Business Growth
- Plan and execute campaigns to generate qualified B2B leads
- Support sales efforts through marketing collateral, presentations, and pitch decks
- Develop partnerships, sponsorship opportunities, and strategic collaborations
- Track and optimise marketing funnels to improve conversion rates
Content & Communications
- Oversee creation of marketing materials (website, brochures, case studies, social media, EDMs)
- Develop compelling B2B content that showcases capabilities, past work, and thought leadership
- Ensure consistent messaging across all channels
Digital Marketing & Performance
- Manage digital channels including website, LinkedIn, email marketing, and paid campaigns
- Work with SEO/vendor partners to maintain and improve online presence
- Analyse campaign performance and provide actionable insights
Project & Stakeholder Management
- Coordinate with internal teams (sales, operations, creative) to align marketing efforts
- Liaise with external agencies, vendors, and partners
- Manage marketing budgets and timelines effectively
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 4-7 years of marketing experience, preferably in B2B, events, or related industries
- Proven experience in developing and executing marketing strategies from scratch
- Strong understanding of B2B marketing funnels and lead generation
- Experience working with agencies, designers, and digital marketing tools
- Excellent communication, presentation, and project management skills
- Self-starter with the ability to work in a fast-paced, evolving environment
Preferred Qualifications
- Experience in events, experiential marketing, or related sectors
- Familiarity with CRM tools and marketing automation platforms
- Understanding of sponsorships, partnerships, and corporate client engagement
What We Offer
- Opportunity to build and shape a brand from the ground up
- Backing of an established group with strong industry presence
- Collaborative and entrepreneurial work environment
- Career growth and leadership opportunities
