Marketing Manager

Key Responsibilities

• Strategy Development: Formulate short- and long-term marketing plans to maximize ad space revenue across stations of Thomson-East Coast Line and ROI of advertising assets.

• Media Product Development: Create innovative advertising opportunities within the transit environment to enhance impact and visibility for clients campaigns.

• Client & Agency Management: Maintain relationships with industry players, agencies and brand partners, providing insights on audience engagement to drive bookings.

• Coordination with sales and operations to enhance overall efficiency and deliver quality and creative solutions

• Use passenger traffic data and market research to develop media packages and optimize ad placements with measurable advertising effectiveness.

• Organize marketing campaigns aligned with commercial strategies and keep abreast of new market trends.

• Liaise with landlord and internal departments to ensure smooth execution of projects and launch of campaigns.

• Assist the advertisement censorship process for the compliance of relevant rules and regulations.

• Prepare reports and presentation materials for business update, revenue forecast and occupancy tracking.

• Provide support in business development projects.

Job Requirement

• Bachelor degree holder in Marketing / Business Administration / Project Management or relevant discipline

• 6 - 8 years of relevant working experience

• Previous experience in outdoor media (OOH), advertising, or the transportation industry is highly preferred.

• Excellent communication and negotiation and analytical skills

• Self-motivated with good market sense, aggressive, easy-going, enthusiastic, confident

• Good knowledge of PC and presentational skills